Question 1

You're creating an Opt-In form for your client. After a new customer submits the subscription form,

you want to wait for 24 hours and then send them a follow-up email with a discount offer.

How should you create a form rule to accomplish this?

Options :

A :

Create a form rule to trigger a custom event. Set up a program to listen for this customer event,

wait for 24 hours, then send the follow-up email offer.

B :

Create a form rule that directs the new customer to a URL so they can enter their email address

and request the discount coupon.

C :

Create a form rule to populate a table with the submitted data, then schedule a campaign 24

hours later to send all newly entered subscribers the follow-up email.

D :

Create a form rule that schedules a transactional email campaign with the offer 24 hours after

each form submission.

E :

Create a form rule to trigger a follow-up email message to the form submitter. In the form rule,

specify a 24-hour delay before sending the email.

Answer: A

Question 2

Identify three valid data type definitions for defining fields in a Responsys data source. (Choose

three.)

Options :

A : Memo text – unlimited number of characters

B : Time stamp

C : Currency

D : Number

E : Medium text – up to 100 characters

F : Binary string

Answer: A,B,D

Question 3

An SSH2 key pair can be created to be used for authentication to establish a secure connection

between your server and the Oracle file server.

Which key from the client key pair must you send to Responsys?

Options :

A : Private

B : Public

C : Secure

D : Master

Answer: B

Question 4

Your new Responsys customer wants to begin sending email campaigns.

Which three practices should they employee for their IP address warm-up process? (Choose three.)

Options :

A :

Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged

subscribers.

B : Send carefully planned content to highly engaged recipients.

C : Minimize complaints and bounces to establish a good reputation with each ISP.

D : Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.

E :

Establish an initial reputation with each major ISP by demonstrating that you are sending to valid

email addresses with very few complaints or hard bounces.

Answer: A,B,C

Question 5

How can you share a copy of a campaign with key stakeholders at live launch time?

Options :

A :

Create a Proof List with their email addresses and then use the Seed List feature in the Campaign

Workbook.

B :

Export the campaign from Message Designer, then copy and paste the source HTML in an email to

send to them.

C : Create a Seed Group with their email addresses. In the Audience Selection section of the

Campaign Workbook, select this group as your Seed List.

D : Use the RPL proofLaunch () method with each of the recipient’s email addresses as a parameter.

E : Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.

Answer: C

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