Question 1

You want to access cart and browse abandonment events on your ecommerce website and launch

personalized retargeting marketing programs to your known users.

How can you use Rapid Retargeter to capture and expose the events in Responsys in order to

accomplish this?

Options :

A :

Pass the event data into a Responsys supplemental table near real time with an API call. Backend

tables are then automatically updated, so you can use Filter Designer for targeting.

B :

Write the event data into external tables. Batch upload the data into a Responsys supplemental

table via Connect every hour and then use SQL to pull data for personalization.

C :

Capture the events and use an API to write them into profile extension tables in the client's

Responsys account and then use SQL to pull data for personalization.

D :

After your website is correctly tagged, use the Interaction Events to enter your contacts into a

Program and pass key visitor data as Program Entry Variables.

Answer: A

Question 2

Your new Responsys customer wants to begin sending email campaigns.

Which three practices should they employee for their IP address warm-up process? (Choose three.)

Options :

A :

Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged

subscribers.

B : Send carefully planned content to highly engaged recipients.

C : Minimize complaints and bounces to establish a good reputation with each ISP.

D : Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.

E :

Establish an initial reputation with each major ISP by demonstrating that you are sending to valid

email addresses with very few complaints or hard bounces.

Answer: A,B,C

Question 3

You want to use Responsys SMS that invites recipients to click a link to a web form to register for a

special event. You wish to measure clicks and form submissions (conversions).

Which four steps should you perform to make this possible? (Choose four.)

Options :

A : You must purchase Premium tracking in order to support link tracking in Responsys.

B : You must select a Responsys link table with the link names and URLs to be used in the SMS message.

C : In the SMS campaign message designer, enable conversion tracking.

D : You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

E : In the SMS campaign message designer, you must enable link tracking for the campaign.

Answer: A,B,C,D

Question 4

The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.

As the Responsys Administrator, how can you provide a custom report that the team can easily

access from the Insight menu?

Options :

A :

Create the custom report and schedule it to be sent by email to the executive team every single

day.

B :

Create the custom report and save it to the Insight account folder. Add the report to the Default

Dashboard, and tell the executives to view the report from the dashboard whenever they want to

view the report.

C :

Create the custom report and save it to the Insight account folder. Right-click to copy the link for

the report. Send the link to the executive team and tell them to use it whenever they want to view

the report.

D : You can only access custom reports from the account folder. You must train the executives to

navigate to the Report Library to locate and launch the report

E :

Answer: C

Question 5

You have a banner image in an HTML file with clickthrough reference. It is named

acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.

You want to insert it into the HTML campaign document that has been uploaded to the Responsys

Content Library into the HTML campaign document.

Which RPL code should you use to insert this document?

Options :

A : <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>

B : <document="${//all content/. . /acme_marquee.htm}">

C : <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">

D : <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">

Answer: D

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