Question 1

You want to use Responsys SMS that invites recipients to click a link to a web form to register for a

special event. You wish to measure clicks and form submissions (conversions).

Which four steps should you perform to make this possible? (Choose four.)

Options :

A : You must purchase Premium tracking in order to support link tracking in Responsys.

B : You must select a Responsys link table with the link names and URLs to be used in the SMS message.

C : In the SMS campaign message designer, enable conversion tracking.

D : You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

E : In the SMS campaign message designer, you must enable link tracking for the campaign.

Answer: A,B,C,D

Question 2

When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor

completes a transaction, conversion credit will be attributed to the sourcing campaign by default.

Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in

order to eliminate potential duplicate reporting?

Options :

A : action=last

B : tracking-once

C : tracking=first

D : action=single

E : action=once

Answer: B

Question 3

How should you produce an Insight Report that gives you the total number of individuals (unique

email addresses) who clicked a link in an email campaign in the first three days after it was sent?

Options :

A : Measure = Single Clicks, Sent Date = 3 days

B : Measure = Responders, Interval = 3 days

C : Measure = Unique Conversions, Event Date = 3 days

D : Measure = Total Clicks, Interval = 3 days

E : Measure = Responders, Event Date = 3 days

Answer: D

Question 4

You created a specific filter for the individuals that you want to send a campaign to.

What are the steps to define this filter to be used in a campaign?

Options :

A :

Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and

configure the filter in the Proofing section.

B :

Navigate to the Program Designer, select the Testing tab, open the program that uses the

campaign, and select the filter from the Program Settings.

C :

Navigate to the Program Designer, open the program that uses the campaign, and select the filter

from the Program Settings.

D :

Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and

assign the filter in the Audiences section.

E :

Go to the Data Sources section, select the Filters tab, and then select the campaign from the

listing.

Answer: D

Question 5

Your new Responsys customer wants to begin sending email campaigns.

Which three practices should they employee for their IP address warm-up process? (Choose three.)

Options :

A :

Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged

subscribers.

B : Send carefully planned content to highly engaged recipients.

C : Minimize complaints and bounces to establish a good reputation with each ISP.

D : Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.

E :

Establish an initial reputation with each major ISP by demonstrating that you are sending to valid

email addresses with very few complaints or hard bounces.

Answer: A,B,C

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