Question 1

What three actions must you take to set up your new IP for deliverability success with your major

ISPs? (Choose three.)

Options :

A :

Do everything possible to remove lapsed, bounced, or old email addresses to increase the

possibility of getting your emails into the inbox.

B : Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.

C : Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.

D :

Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the

last few months, or are known brand advocates.

Answer: A,B,C

Question 2

You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP

subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving

messages with the proper promotional code associated with their status level. The amount of money

a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of

rules is as follows:

- Rule 1: AMT_PURCHASES Greater than 100

- Rule 2: AMT_PURCHASES Greater than 1000

- Rule 3: AMT_PURCHASES Greater than 3000

Identify the solution.

Options :

A :

Responsys can't execute rule sets for a dynamic region without a default conditional rule that

initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default

Rule 0: AMT_PURCHASES Equals 0

B :

The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:

AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to

3000

C :

Responsys executes rules in sequential order, so any subscriber with more than $100 in spending

will have the content inserted associated with the first rule and the rest of the rules will never be

resolved. Either the order of the rules should be reversed or the conditional logic should bechanged

to use different operators.

D :

Responsys requires that the money data type be assigned, because it doesn't support the number

data type to be used for monetary values.

Answer: C

Question 3

You have a requirement to create a program that allows for the same RIID_ to have multiple

enactments in it, each with a unique enactment value.

What should you use to accomplish this?

Options :

A :

This is not possible, because RIID_ is the only variable that can be used as an identifier for a

program.

B : This is not possible, because only one RIID_ can be in a program at a time.

C : Custom Event

D : Entry Tracking Variable

E : Custom SQL Variable

Answer: D

Question 4

How should you produce an Insight Report that gives you the total number of individuals (unique

email addresses) who clicked a link in an email campaign in the first three days after it was sent?

Options :

A : Measure = Single Clicks, Sent Date = 3 days

B : Measure = Responders, Interval = 3 days

C : Measure = Unique Conversions, Event Date = 3 days

D : Measure = Total Clicks, Interval = 3 days

E : Measure = Responders, Event Date = 3 days

Answer: D

Question 5

You are planning an integration of Salesforce.com and Responsys. You navigate to the Account

Administration screen to configure the access to Salesforce.com, but the configuration options are

not available.

What is the reason for this?

Options :

A :

You need to work with Salesforce.com technical resources to configure the gateway to Responsys

from within the Salesforce.com application.

B :

You need to create a new user specifically for Responsys from within the Salesforce.com

application.

C :

Responsys Customer Support must first enable the Salesforce integration functionality before the

Account Administrator can configure the access between Salesforce.com and Responsys.

D :

You must first create a new Salesforce Connect job to enable the automated data feed between

the Salesforce.com and Responsys contacts lists.

Answer: C

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