Question 1

When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor

completes a transaction, conversion credit will be attributed to the sourcing campaign by default.

Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in

order to eliminate potential duplicate reporting?

Options :

A : action=last

B : tracking-once

C : tracking=first

D : action=single

E : action=once

Answer: B

Question 2

How can you share a copy of a campaign with key stakeholders at live launch time?

Options :

A :

Create a Proof List with their email addresses and then use the Seed List feature in the Campaign

Workbook.

B :

Export the campaign from Message Designer, then copy and paste the source HTML in an email to

send to them.

C : Create a Seed Group with their email addresses. In the Audience Selection section of the

Campaign Workbook, select this group as your Seed List.

D : Use the RPL proofLaunch () method with each of the recipient’s email addresses as a parameter.

E : Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.

Answer: C

Question 3

You have a requirement to create a program that allows for the same RIID_ to have multiple

enactments in it, each with a unique enactment value.

What should you use to accomplish this?

Options :

A :

This is not possible, because RIID_ is the only variable that can be used as an identifier for a

program.

B : This is not possible, because only one RIID_ can be in a program at a time.

C : Custom Event

D : Entry Tracking Variable

E : Custom SQL Variable

Answer: D

Question 4

You uploaded into the Responsys Content Library an HTML document and three subdocuments

personalized with the member level of the subscriber. When you validate the campaign, you get this

error: "Email Message preview failed because of template execution runtime error, detailed error:

property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources."

How should you correct this error?

Options :

A :

Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL

directive<#field> in every document. Then reupload the documents into the Content Library.

B :

You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources

Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches

what is in the HTML code. Responsys will now be able to insert values for that column at run time.

C : The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.

D :

The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in

each document. Enter this into each document, and the error should now be resolved.

Answer: B

Question 5

How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

Options :

A : Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.

B : In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.

C : An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.

D : An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.

Answer: D

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