Question 1

When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor

completes a transaction, conversion credit will be attributed to the sourcing campaign by default.

Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in

order to eliminate potential duplicate reporting?

Options :

A : action=last

B : tracking-once

C : tracking=first

D : action=single

E : action=once

Answer: B

Question 2

You want to access cart and browse abandonment events on your ecommerce website and launch

personalized retargeting marketing programs to your known users.

How can you use Rapid Retargeter to capture and expose the events in Responsys in order to

accomplish this?

Options :

A :

Pass the event data into a Responsys supplemental table near real time with an API call. Backend

tables are then automatically updated, so you can use Filter Designer for targeting.

B :

Write the event data into external tables. Batch upload the data into a Responsys supplemental

table via Connect every hour and then use SQL to pull data for personalization.

C :

Capture the events and use an API to write them into profile extension tables in the client's

Responsys account and then use SQL to pull data for personalization.

D :

After your website is correctly tagged, use the Interaction Events to enter your contacts into a

Program and pass key visitor data as Program Entry Variables.

Answer: A

Question 3

You are planning an integration of Salesforce.com and Responsys. You navigate to the Account

Administration screen to configure the access to Salesforce.com, but the configuration options are

not available.

What is the reason for this?

Options :

A :

You need to work with Salesforce.com technical resources to configure the gateway to Responsys

from within the Salesforce.com application.

B :

You need to create a new user specifically for Responsys from within the Salesforce.com

application.

C :

Responsys Customer Support must first enable the Salesforce integration functionality before the

Account Administrator can configure the access between Salesforce.com and Responsys.

D :

You must first create a new Salesforce Connect job to enable the automated data feed between

the Salesforce.com and Responsys contacts lists.

Answer: C

Question 4

How should you produce an Insight Report that gives you the total number of individuals (unique

email addresses) who clicked a link in an email campaign in the first three days after it was sent?

Options :

A : Measure = Single Clicks, Sent Date = 3 days

B : Measure = Responders, Interval = 3 days

C : Measure = Unique Conversions, Event Date = 3 days

D : Measure = Total Clicks, Interval = 3 days

E : Measure = Responders, Event Date = 3 days

Answer: D

Question 5

You discovered that your main competitor's employees are subscribed to receive your promotional

campaigns directly to their work email addresses.

What should you do in Responsys to prevent your campaigns from being sent to the work email

addresses of the competitor's employees, although this is not a complete solution?

Options :

A : Create a Non-Competitor Program using Program Designer.

B : Periodically run the scrub utility and delete all email addresses from your competitor-s domain.

C :

Search the list for the domain name of the competitor and select the block option for each user

that is found.

D :

In the Account Admin screen, select Define email domain rules and create an audience exclusion

by entering the competitor-s domain name.

Answer: B

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