Question 1

When selecting tracking technologies for cross-device tracking in Adobe Analytics, what technology is commonly used to link anonymous users across devices?

Options :

A : Cross-device tracking pixels

B : Third-party cookies

C : First-party cookies

D : Mobile SDKs

Answer: C

Question 2

In solution design for Adobe Analytics, what is the purpose of setting up eVars (conversion variables) and props (traffic variables)?

Options :

A : To track user interactions on the website

B : To capture and report data for analysis and decision-making

C : To consolidate all data sources into one report suite

D : To analyze marketing campaign performance

Answer: B

Question 3

What is the role of KPIs in a measurement framework?

Options :

A : To identify target audience personas

B : To track website visitors

C : To evaluate website performance

D : To measure website aesthetics

Answer: C

Question 4

How can post implementation analysis help improve user experience on a website using Adobe Analytics?

Options :

A : By removing all tracking pixels

B : By increasing server downtime

C : By identifying user behavior patterns and trends

D : By implementing more security measures

Answer: C

Question 5

In the context of solution design for Adobe Analytics, what is the purpose of setting up conversion goals?

Options :

A : To conduct site audits

B : To develop a post-implementation plan

C : To measure key actions or outcomes on the website

D : To increase data sampling techniques

Answer: C

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