Question 1

During the post-implementation phase, why is it important to document and communicate any changes or updates made to the measurement framework?

Options :

A : To maintain transparency and alignment with business requirements

B : To avoid sharing project progress

C : To confuse stakeholders

D : To increase project costs

Answer: A

Question 2

What is the purpose of conducting post implementation testing?

Options :

A : To ensure that the website functions properly

B : To ignore user feedback

C : None of the above

D : To introduce new features randomly

Answer: A

Question 3

What is the primary purpose of establishing a data dictionary in the solution design phase of an Adobe Analytics project?

Options :

A : Documenting data collection requirements

B : Analyzing data trends

C : Implementing data cleansing rules

D : Defining data retention policies

Answer: A

Question 4

In solution design, what is the role of a data layer in implementing Adobe Analytics?

Options :

A : To develop a post-implementation plan

B : To provide real-time data visualization

C : To capture and pass data to Adobe Analytics

D : To conduct site audits

Answer: C

Question 5

What is the role of KPIs in a measurement framework?

Options :

A : To identify target audience personas

B : To track website visitors

C : To evaluate website performance

D : To measure website aesthetics

Answer: C

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