Question 1

A campaign business practitioner needs to build an A/B test email campaign for two different promotions. By the theme that generates the most website visits, which email metric indicates the winning promotion theme?

Options :

A : Highest Click through rate

B : Lowest unsubscribe rate

C : Highest open rate

D : Lowest activity rate

Answer: A

Question 2

During an investigation, a business practitioner modifies workflows properties to keep the results of interim populations between two executions. What is the purpose of this step? (Choose two.)

Options :

A : To export data that is passed between two activities in the workflow

B : To configure the schema of the data that is passed between two activities in the workflow

C : To modify the data that is being passed between two activities in the workflow

D : To add filtering criteria to data that is being passed between two activities in the workflow

E : To save data created with each run of the workflow to a list

Answer: A,D

Question 3

Why should a campaign business practitioner add a compliment to a split?

Options :

A : To analyze the order of the split selection

B : To analyze records remaining from the split

C : To analyze rejected records

D : To analyze content selected in the split

Answer: B

Question 4

How would you ensure a delivery is NOT sent to multiple recipients with the same email address?

Options :

A : Place a deduplication activity prior to the delivery

B : Place a union activity prior to the delivery

C : Place a change dimension activity prior to the delivery

D : Place a split activity prior to the delivery

Answer: A

Question 5

Campaign requirements state that a random selection of 20% of recipients be withheld from the targeting population to receive a different creative treatment in another campaign. How should the business practitioner configure the workflow?

Options :

A : Use the workflow properties to configure the random sample and it will be posted to the folder

B : Use a query activity to select the random selection and a list update activity to house the sample

C : Use a split activity to select the random sample and a list update activity to house the sample

D : Use a delivery activity to select the random sample and it will be posted the delivery logs

Answer: B

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