Question 1

When creating an A/B test in Adobe Target, what is the purpose of setting the segmentation criteria?

Options :

A : To select the variations to be tested

B : To define the target audience for the test

C : To determine the start and end dates of the test

D : To track the conversion metrics

Answer: B

Question 2

What role does identifying key performance metrics play in the planning phase of Adobe Target testing?

Options :

A : Helps define test variations

B : Determines testing schedule

C : Measures the success of tests

D : Guides test prioritization

Answer: C

Question 3

In Adobe Target, what is a "Mbox" used for?

Options :

A : To analyze the results of A/B tests

B : To deliver personalized content to website visitors

C : To track user interactions on a website

D : To store user data for targeting purposes

Answer: B

Question 4

How can collaboration with stakeholders improve the planning and strategy phase of an Adobe Target campaign?

Options :

A : By reducing project timeline

B : By ignoring feedback

C : By gaining diverse perspectives

D : By avoiding conflict

Answer: C

Question 5

When troubleshooting issues in Adobe Target, what is the first step you should take?

Options :

A : Reinstall Adobe Target extension

B : Check the internet connection

C : Clear browser cache and cookies

D : Restart the computer

Answer: C

Higher Test Marks with Free Online AD0-E408 Exam Practice