Question 1

During the strategic planning phase, why is it important to consider the customer journey when defining testing hypotheses?

Options :

A : To align testing efforts with user behavior

B : To improve search engine rankings

C : To ensure consistent branding across channels

D : To identify potential issues on the website

Answer: A

Question 2

In Adobe Target, what role does A/B testing play in the planning and strategy phase?

Options :

A : Evaluating content performance

B : Designing creative assets

C : Optimizing for SEO

D : Personalizing user experiences

Answer: A

Question 3

Which report in Adobe Target can provide insights into the performance of different personalization campaigns over a specific period of time?

Options :

A : Activity summary report

B : Audience report

C : Campaign comparison report

D : Offer performance report

Answer: C

Question 4

How can collaboration with stakeholders improve the planning and strategy phase of an Adobe Target campaign?

Options :

A : By reducing project timeline

B : By ignoring feedback

C : By gaining diverse perspectives

D : By avoiding conflict

Answer: C

Question 5

When analyzing A/B test results in Adobe Target, what is the significance level typically set to for statistical confidence?

Options :

A : 80%

B : 99%

C : 95%

D : 90%

Answer: C

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