Question 1

What is the role of data anonymization in protecting privacy?

Options :

A : Hiding individuals' identities

B : Revealing personally identifiable information

C : Selling data to third parties

D : Aggregating data for analysis

Answer: A

Question 2

What is the role of data mapping in implementation analysis for Adobe Audience Manager?

Options :

A : To create audience segments

B : To identify gaps and inconsistencies in data sources

C : To monitor performance metrics

D : To activate data for marketing campaigns

Answer: B

Question 3

Which factor is critical to consider when defining audience segments for activation in Adobe Audience Manager?

Options :

A : GDPR compliance

B : Unique User IDs

C : Intent-based data

D : Brand loyalty scores

Answer: A

Question 4

In a solution design for integrating Adobe Audience Manager with a client's content management system, which of the following factors should be considered?

Options :

A : Data storage location

B : Number of personalized content variations

C : Audience targeting accuracy

D : Audience segment activation methods

Answer: D

Question 5

What is a common method used for activating segments in Adobe Audience Manager for targeting campaigns?

Options :

A : Lookalike modeling

B : Dynamic content insertion

C : Real-time bidding

D : Email marketing

Answer: C

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