Question 1

What is a common method used for activating segments in Adobe Audience Manager for targeting campaigns?

Options :

A : Lookalike modeling

B : Dynamic content insertion

C : Real-time bidding

D : Email marketing

Answer: C

Question 2

What is meant by suppression rules in relation to segmentation and activation in Adobe Audience Manager?

Options :

A : Rules that limit the use of first-party data for segmentation

B : Rules that prioritize users based on their location

C : Rules that prevent certain users from being targeted in campaigns

D : Rules that require users to actively opt-in to receive ads

Answer: C

Question 3

In a solution design for integrating Adobe Audience Manager with a client's content management system, which of the following factors should be considered?

Options :

A : Data storage location

B : Number of personalized content variations

C : Audience targeting accuracy

D : Audience segment activation methods

Answer: D

Question 4

What is a key aspect of privacy compliance in data governance?

Options :

A : Implementing strong data encryption measures

B : Collecting as much data as possible

C : Data retention for an indefinite period of time

D : Sharing data with third parties without consent

Answer: A

Question 5

What is the purpose of segmenting an audience in Adobe Audience Manager?

Options :

A : To target specific groups of users with personalized content

B : To design the user interface

C : To track user behavior on the website

D : To optimize SEO performance

Answer: A

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