Question 1

How can reporting and measurements help in understanding customer behavior?

Options :

A : By tracking social media engagement

B : By analyzing audience demographics

C : By monitoring click-through rates

D : All of the above

Answer: D

Question 2

What tool can be used for monitoring system performance in Audience Manager?

Options :

A : Adobe Photoshop

B : Adobe Campaign

C : Adobe Debug Console

D : Adobe Admin Console

Answer: D

Question 3

What role does the Trait Builder tool play in trait creation in Adobe Audience Manager?

Options :

A : It imports traits from external databases

B : It automatically creates traits based on user profiles

C : It suggests random traits for user selection

D : It allows users to visually define trait rules without writing code

Answer: D

Question 4

What feature in Adobe Audience Manager allows you to exclude certain users from a segment based on specific criteria?

Options :

A : Global data binding

B : Inclusion rules

C : Universal profile merging

D : Exclusion rules

Answer: D

Question 5

What is the main goal of segment creation in Adobe Audience Manager?

Options :

A : To analyze market trends

B : To target specific customer segments

C : To track customer behavior

D : To reach a broad audience

Answer: B

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