Question 1

How does portfolio optimization contribute to improved campaign efficiency?

Options :

A : It reduces overall ad budget allocation

B : It minimizes the importance of data insights

C : It helps in targeting the right audience more effectively

D :

It increases the number of ad variations

Answer: C

Question 2

Which bidding strategy is commonly used in portfolio optimization to maximize conversions?

Options :

A : Cost-per-click (CPC)

B : Cost-per-acquisition (CPA)

C : Cost-per-view (CPV)

D : Viewable cost-per-thousand impressions (vCPM)

Answer: B

Question 3

What is the benefit of using ad testing in campaign administration?

Options :

A : To create new campaigns

B : To optimize ad delivery

C : To target specific locations

D : To track ad performance

Answer: B

Question 4

When analyzing portfolio performance in Adobe Advertising Search, which metrics provide valuable insights for optimization?

Options :

A : Website traffic and social media engagement

B : Cost per acquisition (CPA) and return on ad spend (ROAS)

C : Email subscribers and click-through rates

D : Total campaign spend and ad impressions

Answer: B

Question 5

What feature in Adobe Advertising Search allows advertisers to schedule when their ads will run during specific times of the day?

Options :

A : Ad scheduling

B : Ad rotation

C : Budget optimization

D : Ad targeting

Answer: A

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