Question 1

How can you leverage audience insights to optimize your portfolios?

Options :

A : Test different ad variations on the same audience

B : Target the same audience across all campaigns

C : Increase bids for all audience segments

D : Exclude audiences that do not convert

Answer: D

Question 2

How does the use of automated bidding strategies impact portfolio optimizations in Adobe Advertising Search?

Options :

A : It increases the complexity of campaign management

B : It accelerates optimization processes and improves efficiency

C : It results in inconsistent performance across campaigns

D : It limits the flexibility of bid adjustments

Answer: B

Question 3

What is the benefit of segmenting ad portfolios based on performance data?

Options :

A : It helps identify areas for improvement and optimization

B : It allows for easier campaign management

C : It ensures all ads receive equal budget allocation

D : It prevents the need for ongoing optimizations

Answer: A

Question 4

When analyzing the performance of advertising campaigns, which tool can provide valuable insights for optimizing future strategies?

Options :

A : Adobe Analytics

B : Adobe Photoshop

C : Adobe Lightroom

D : Adobe InDesign

Answer: A

Question 5

What is a portfolio in the context of Adobe Advertising Search Business Practitioner Professional?

Options :

A : A collection of social media accounts

B : A list of website analytics

C : A set of email templates

D : A group of similar campaigns

Answer: D

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