Question 1

Which key performance indicator (KPI) measures the number of times users clicked on an ad divided by the number of times it was shown?

Options :

A : CPA (Cost per Acquisition)

B : CTR (Click-Through Rate)

C : Conversion Rate

D : CPM (Cost per Mille)

Answer: B

Question 2

How can advertisers use A/B testing in Adobe Advertising DSP for reporting and analysis?

Options :

A : To track the number of impressions a campaign receives

B : To determine the average bid amount needed to win impressions

C : To compare the performance of different ad creatives or messages

D : To analyze the demographic information of users who view a campaign

Answer: C

Question 3

Which feature in Adobe Advertising DSP allows users to target specific geographic locations for their campaigns?

Options :

A : Competitor Analysis

B : Creative Library

C : Geo-Targeting

D : Audience Syndication

Answer: C

Question 4

What term describes the process of analyzing campaign data to make informed decisions for optimization?

Options :

A : Data mining

B : Bid adjustment

C : Data transformation

D : Campaign modification

Answer: A

Question 5

How can users ensure proper ad placement and visibility when setting up a new campaign in Adobe Advertising DSP?

Options :

A : By excluding all targeting options

B : By selecting appropriate placements and ad formats

C : By ignoring ad placement options

D : By targeting a broad audience

Answer: B

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