Question 1

When setting a budget for an advertising campaign, which factor is important to consider to ensure cost-effectiveness?

Options :

A : Daily ad budget limit

B : Competitor spending

C : Highest bid strategy

D : Return on ad spend (ROAS)

Answer: D

Question 2

Which of the following metrics is critical in assessing customer engagement with an ad?

Options :

A : Impressions

B : Website URL

C : Click-through rate (CTR)

D : Customer service ticket resolution time

Answer: C

Question 3

What is the purpose of setting up conversion tracking in a campaign?

Options :

A : Defining the ad creative for the campaign

B : Determining the target audience for the campaign

C : Setting the bid amount for ad placements

D : Measuring the effectiveness of ad placements in driving desired actions

Answer: D

Question 4

What is the primary benefit of using lookback windows in campaign setup?

Options :

A : Tracking ad placements on specific websites

B : Recording user interactions with the ad over a specified period

C : Limiting the number of times an ad is shown to the same user

D : Optimizing ad creative for different devices

Answer: B

Question 5

Which feature in Adobe Advertising DSP allows users to create customized reports for specific metrics?

Options :

A : Data visualization tools

B : Report scheduling

C : Reporting templates

D : Custom report builder

Answer: D

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