Question 1

In the context of campaign reporting, what does the term "impression share" refer to?

Options :

A : The ratio of clicks to impressions

B : The average cost for 1,000 impressions of an ad

C : The percentage of total impressions your ads are eligible to receive

D : The number of unique visitors to a website

Answer: C

Question 2

Which marketing channels might be recommended when supplying recommendations for campaigns to reach a younger demographic?

Options :

A : Direct mailers and billboards

B : Telemarketing campaigns

C : Social media platforms and influencers

D : Radio and newspaper ads

Answer: C

Question 3

When setting up a campaign in Adobe Advertising DSP, what is the purpose of defining a bid strategy?

Options :

A : Identifying the target audience for the campaign

B : Setting a maximum budget for the campaign

C : Creating the ad creative for the campaign

D : Determining how much to pay for ad placements

Answer: D

Question 4

. How can audience segments be utilized when setting up campaigns in Adobe Advertising DSP?

Options :

A : To control the budget allocation for different segments

B : To restrict ad delivery to certain regions

C : To target specific user groups based on demographics, interests, or behavior

D : To track campaign performance metrics

Answer: C

Question 5

When setting up a campaign in Adobe Advertising DSP, what is the purpose of defining a budget allocation?

Options :

A : To determine the total budget for the campaign

B : To specify the daily spending limit

C : To set the maximum bid for ad placements

D : To decide on the creative assets to use

Answer: A

Higher Test Marks with Free Online AD0-E502 Exam Practice