Question 1

Which of the following communication skills is crucial for project leaders to possess?

Options :

A : Conflict resolution

B : Passive listening

C : Avoiding feedback

D : Micromanagement

Answer: A

Question 2

Which feature in Marketo Engage Architecture Design allows for the automatic assignment of leads to sales representatives based on predefined criteria?

Options :

A : Lead scoring

B : Lead assignment rules

C : Lead partitioning

D : Lead nurturing

Answer: B

Question 3

Which of the following attribution models gives all credit for a conversion to the last touchpoint before the conversion?

Options :

A : Time decay attribution

B : Linear attribution

C : Last-touch attribution

D : First-touch attribution

Answer: C

Question 4

In Marketo Engage, how can users ensure alignment between marketing and sales efforts?

Options :

A : Conduct weekly meetings to discuss performance metrics

B : Avoid sharing any campaign data

C : Leverage data integration tools for real-time updates

D : Implement separate systems for each team

Answer: C

Question 5

What is the purpose of a Marketo Program in Marketo Engage architecture?

Options :

A : To track customer interactions

B : To store customer data

C : To create email campaigns

D : To manage leads and campaigns

Answer: D

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