Question 1

How does a real-time customer profile contribute to customer retention strategies?

Options :

A : By identifying at-risk customers

B : By optimizing server bandwidth

C : By managing internal communications

D : By tracking competitor advertising

Answer: A

Question 2

Which of the following is a key component of data governance within the Adobe Real-Time Customer Data Platform?

Options :

A : Data encryption

B : Data deduplication

C : Data visualization

D : Access control

Answer: D

Question 3

In the context of activation, what does the term "multi-channel marketing" refer to?

Options :

A : Using a single marketing channel for all campaigns

B : Relying on social media platforms for all marketing efforts

C : Utilizing a mix of online and offline marketing channels

D : Focusing solely on traditional marketing channels

Answer: C

Question 4

What is the purpose of data lineage in governance practices?

Options :

A : Tracking changes to customer profiles

B : Identifying data sources and transformations

C : Implementing data activation strategies

D : Generating customer segmentations

Answer: B

Question 5

What role does metadata play in data architecture?

Options :

A : Managing access control

B : Storing operational data

C : Securing data transfer

D : Providing context and description for data

Answer: D

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