Question 1

Which stage of the customer journey is focused on creating awareness and attracting new customers?

Options :

A : Retention

B : Activation

C : Referral

D : Acquisition

Answer: D

Question 2

How can trigger campaigns benefit from real-time data analysis?

Options :

A : By ignoring customer behavior

B : By reacting to customer actions immediately

C : By targeting customers after a long delay

D : By delaying campaign responses

Answer: B

Question 3

How can offer decisioning help businesses increase their conversion rates?

Options :

A : By increasing the prices of products and services

B : By reducing the number of marketing channels used

C : By personalizing offers based on customer behavior and preferences

D : By targeting all customers with the same generic offer

Answer: C

Question 4

What does AEP stand for in the context of Adobe technologies?

Options :

A : Adobe Experience Program

B : Adobe Experience Portfolio

C : Adobe Experience Platform

D : Adobe Experience Package

Answer: C

Question 5

What is A/B testing used for in campaign optimization?

Options :

A : None of the above

B : Testing multiple target audiences

C : Testing different content variations

D : Testing different campaign objectives

Answer: C

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