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CASE STUDY

A global marketing agency is adapting a large language model ("LLM") to generate content for an upcoming

marketing campaign for a client's new product: a hard hat designed for construction workers of any gender to

better protect them from head injuries.

The marketing agency is accessing the LLM through an application programming interface ("API") developed

by a third-party technology company. They want to generate text to be used for targeted advertising

communications that highlight the benefits of the hard hat to potential purchasers. Both the marketing agency

and the technology company have taken reasonable steps to address Al governance. The marketing company has:

• Entered into a contract with the technology company with suitable representations and warranties.

• Completed an impact assessment on the LLM for this intended use.

• Built technical guidance on how to measure and mitigate bias in the LLM.

• Enabled technical aspects of transparency, explainability, robustness and privacy.

• Followed applicable regulatory requirements.

• Created specific legal statements and disclosures regarding the use of the Al on its client's advertising.

The technology company has:

• Provided guidance and resources to developers to address environmental concerns.

• Build technical guidance on how to measure and mitigate bias in the LLM.

• Provided tools and resources to measure bias specific to the LLM.

• Enabled technical aspects of transparency, explainability, robustness and privacy.

• Mapped and mitigated potential societal harms and large-scale impacts.

• Followed applicable regulatory requirements and industry standards.

• Created specific legal statements and disclosures regarding the LLM. including with respect to IP and

rights to data.

The technology company has also addressed environmental concerns and societal harms.

Which of the following results would be considered biased outputs from this AI system EXCEPT?

A company developed Al technology that can analyze text, video, images and sound to tag content, including the names of animals, humans and objects. What type of Al is this technology classified as?

An AI system's function, the industry and the location in which it operates are important factors in considering which of the following?

Which of the following is the least relevant consideration in assessing whether users should be given the right to opt out from an Al system?

CASE STUDY Please use the following answer the next question: XYZ Corp., a premier payroll services company that employs thousands of people globally, is embarking on a new hiring campaign and wants to implement policies and procedures to identify and retain the best talent. The new talent will help the company's product team expand its payroll offerings to companies in the healthcare and transportation sectors, including in Asia. It has become time consuming and expensive for HR to review all resumes, and they are concerned that human reviewers might be susceptible to bias. Address these concerns, the company is considering using a third-party Al tool to screen resumes and assist with hiring. They have been talking to several vendors about possibly obtaining a third-party Al-enabled hiring solution, as long as it would achieve its goals and comply with all applicable laws. The organization has a large procurement team that is responsible for the contracting of technology solutions. One of the procurement team's goals is to reduce costs, and it often prefers lower-cost solutions. Others within the company are responsible for integrating and deploying technology solutions into the organization's operations in a responsible, cost-effective manner. The organization is aware of the risks presented by Al hiring tools and wants to mitigate them. It also questions how best to organize and train its existing personnel to use the Al hiring tool responsibly. Their concerns are heightened by the fact that relevant laws vary across jurisdictions and continue to change. Which other stakeholder groups should be involved in the selection and implementation of the Al hiring tool?