Question 1

A customer is using Media Cloud and they need to report on how well a digital advertising campaign is performing. The company is using Google Ad Manager (GAM) as one of their primary data sources. Which product should a Consultant implement to analyze campaign performance?

Options :

A : Standard Salesforce Reporting and Dashboards

B : CRM Analytics

C : Custom Reporting Solution

D : Marketing Cloud Intelligence

Answer: D

Question 2

An Ad Ops team needs to ensure an order created by the Sales Executive is submitted to the downstream ad servers for fulfillment. Order items used within these orders are linked to commercial products and this entire order goes through the Industries Order Management process for fulfillment. How should the Ad Ops team use the out-of-the-box product with product code: VPL-MEDIA-CLASS in this entire process?

Options :

A : As Root product in a product bundle with child commercial products

B : As Parent class of any commercial product

C : As corresponding technical product of a commercial product in a decomposition relationship

D : As Object type of a commercial product

Answer: C

Question 3

In Advertising Sales Management (ASM), what is the correct order of execution of the pre-built Industries Order Management orchestration plan components?

Options :

A : Create line items, create order, approve order, activate order, add creative

B : Create order, create line items, add creative, approve order, activate order

C : Create line items, create order, add creative, approve order, activate order

D : Create order, create line items, approve order, activate order, add creative

Answer: D

Question 4

An Administrator is mapping a user to Media Cloud personas. In the current role, the user builds media plans from request for proposals (RFPs), reviews past performance to gain insights, and proposes proactive solutions. To which persona should the user be mapped?

Options :

A : Media Planner

B : Yield Manager

C : Designer

D : Ad Ops

Answer: A

Question 5

A customer needs to implement an automated Continuous Integration and Continuous Development (CI/CD) workflow where developers will work on their own Developer orgs to configure different OmniScripts. The developers then need to migrate the changes they have done to a sandbox that will be used for testing before promoting changes to Production. Which tool should developers use to automate the migration of OmniStudio DataPacks and Salesforce metadata within the Media Cloud orgs?

Options :

A : IDX Build Tool

B : IDX Workbench

C : Backup and Restore Automation

D : Data Loader

Answer: A

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