Question 1

In Advertising Sales Management (ASM), what is the correct order of execution of the pre-built Industries Order Management orchestration plan components?

Options :

A : Create line items, create order, approve order, activate order, add creative

B : Create order, create line items, add creative, approve order, activate order

C : Create line items, create order, add creative, approve order, activate order

D : Create order, create line items, approve order, activate order, add creative

Answer: D

Question 2

A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan. Which two media types are available for planning out-of-the-box with Media Cloud? Choose 2 answers

Options :

A : Event

B : Linear

C : Digital

D : Print

Answer: B,C

Question 3

A customer is using Media Cloud and they need to report on how well a digital advertising campaign is performing. The company is using Google Ad Manager (GAM) as one of their primary data sources. Which product should a Consultant implement to analyze campaign performance?

Options :

A : Standard Salesforce Reporting and Dashboards

B : CRM Analytics

C : Custom Reporting Solution

D : Marketing Cloud Intelligence

Answer: D

Question 4

When creating a Digital Ad Sales Media Proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?

Options :

A : Ad Space Specification (One-to-One)

B : Ad Space Creative Size Type (One-to-One)

C : Ad Space Creative Size Type (One-to-Many)

D : Ad Space Specification (One-to-Many)

Answer: D

Question 5

Which two solutions should a Consultant recommend to a client who wants to integrate with an ad server other than Google Ad Manager (GAM) to create an ad campaign? Choose 2 answers

Options :

A : Use the Out of the Box Ad Server Integration.

B : Create a custom integration procedure to integrate with the ad server.

C : Create a custom solution using Apex code.

D : Use the Out of the Box Marketing Cloud Intelligence connector.

Answer: B,C

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