Question 1

A company uses B2C Commerce, Marketing Cloud, and Service Cloud and requires that customers create anaccount before making their first purchase.Which system creates the customer ID and which system creates an additional ID to use as the customerprimary record?

Options :

A : Service Cloud creates a customer ID and an additional ID to be used as the primary record.

B : A B2C Commerce creates a customer ID and an additional ID to be used as the primary record.

C : Marketing Cloud creates a customer ID but the primary ID should be created through B2C Commerce.

D : B2C Commerce creates a customer ID but the primary record should be created through Service Cloud.

Answer: B

Question 2

A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profileattributes required for personalization in Marketing Cloud were identified as personally identifiableinformation (PII) and are too sensitive to be stored in Salesforce.Tokenized Sending was presented as a way to address these concerns.Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used forcloud integration?Choose 2 answers

Options :

A : The synchronized data extensions will include the token and all PII attributes

B : All emails will need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions

C : The standard email address field for contacts and leads needs to be populated with a token

D : The token with all supporting attributes will need to be stored in Service Cloud

Answer: A,C

Question 3

A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?Choose 3 answers

Options :

A : Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer

B : Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently

C : Implement a mobile app so that customers can more easily purchase products to drive higher sales

D : Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns

E : Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization

Answer: A,D

Question 4

A company is beginning a multi-cloud implementation involving B2C Commerce and Service Cloud. Thecompany wants to trace configuration and code changes as much as possible and ensure basic standards forcode quality.Which three options should a Solution Architect recommend to help the company with this goal?Choose 3 answers

Options :

A : GIT Repository

B : Static Code Analysis tools

C : CI/CD Pipelines

D : Smoke testing

E : Salesforce DX

Answer: A,B,C

Question 5

An organization is considering using the Lead object in Sales Cloud to track customers who have signed up for their newsletter. The goal is to add these customers to a Marketing Cloud nurture campaign. Once they make a purchase, the suggested design is to convert the Lead to a Contact record and associate the resulting Contact with a Marketing Cloud Subscriber. What recommendation should a Solution Architect make to avoid implementation challenges?

Options :

A : Ensure that the Marketing Cloud Contact associated with the Lead is updated to reference the Contact after conversion

B : Avoid using the Lead object by creating Contacts with different Record Types for prospects.

C : Delete the Marketing Cloud Contact associated with the Lead object after conversion.

D : Add prospects who have not created an account or made a purchase to Marketing Cloud directly without creating a Lead.

Answer: A

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