Question 1

A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?Choose 3 answers

Options :

A : Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer

B : Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently

C : Implement a mobile app so that customers can more easily purchase products to drive higher sales

D : Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns

E : Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization

Answer: A,D

Question 2

Which two considerations should the Solution Architect keep in mind while designing the solution for OOBO? Choose 2 answers

Options :

A : Every REST call between B2C Commerce and Service Cloud counts towards API governor limits.

B : The OOBO shopping experience requires that Salesforce service agent users authenticate against the B2C Commerce environment before creating the shopping session.

C : Middleware, like Mulesoft, must be used to ensure the security and uptime of the integration between B2C Commerce and Service Cloud.

D : The Service Agent cannot order on behalf of the customer if the customer is offline.

Answer: A,B

Question 3

Refer to the exhibit. Capture A company plans to adopt Salesforce for a number of their needs, including an internal CRM, a public B2CCommerce storefront with order management functionality, and an extensible API framework to integrate withother systems, as well as marketing automation. The overall system landscape of the proposed solution isshown above.Which three considerations are important for this scenario? Choose 3 answers

Options :

A : The Salesforce Platform can be used for customer master and consent management, or it can Integrate with a third-party Master Data Management system

B : Tableau requires MuleSoft in order to access data outside of the Salesforce Platform.

C : Order Management System (OMS) is a B2C Commerce product but it does not run natively on the core Salesforce Platform.

D : Salesforce products, including Sales Cloud, Service Cloud, Experience Cloud, and Order Management System (OMS) run on the same physical platform and share a common data model.

E : Marketing Cloud enables personalization, journey orchestration, and cross-channel messaging.

Answer: A,B,D

Question 4

A university has several small departmental organizations scattered across different colleges. Each of whichhas its own finances, business processes, and strategies that are sometimes at odds. They would like tointroduce a university-wide communications strategy that allows their recruitment team to market to potentialstudents globally while allowing each department to recruit existing students for its own programs.What should a Solution Architect recommend to meet their needs?

Options :

A : Marketing Cloud with multiple business units, Marketing Cloud Connect, and multiple existing Salesforce orgs

B : Marketing Cloud with multiple business units and a single Salesforce org with Divisions for consolidating existing departmental orgs

C : Marketing Cloud with Enterprise Communication Strategy, Marketing Cloud Connect, and multiple existing Salesforce orgs

D : Marketing Cloud with Enterprise Communication Strategy and a single Salesforce org with Connected Campus for consolidating existing departmental orgs

Answer: B

Question 5

An organization is considering using the Lead object in Sales Cloud to track customers who have signed up for their newsletter. The goal is to add these customers to a Marketing Cloud nurture campaign. Once they make a purchase, the suggested design is to convert the Lead to a Contact record and associate the resulting Contact with a Marketing Cloud Subscriber. What recommendation should a Solution Architect make to avoid implementation challenges?

Options :

A : Ensure that the Marketing Cloud Contact associated with the Lead is updated to reference the Contact after conversion

B : Avoid using the Lead object by creating Contacts with different Record Types for prospects.

C : Delete the Marketing Cloud Contact associated with the Lead object after conversion.

D : Add prospects who have not created an account or made a purchase to Marketing Cloud directly without creating a Lead.

Answer: A

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