Question 1

A company is In the process of defining the authoritative system for key data entitles Involved In B2C journeys. The company has about 200.000 customers, each averaging 30 orders per year. Which two systems are considered an authoritative system for consent and compliance preferences, as well as primary person attributes such as name, address, birthday, phone, and email? Choose 2 answers

Options :

A : B2C Commerce

B : Service Cloud

C : Experience Cloud

D : Marketing Cloud

Answer: B,D

Question 2

An ecommerce company has one B2C Commerce Primary Instance Group with three storefronts and is considering Marketing Cloud for email messaging and customer journey orchestration. The company has a strong desire to implement product recommendations in their email messaging as well as implement the abandoned cart use-case.Which two approaches should a Solution Architect recommend to ensure that the company can implement solutions that align with their requirements?Choose 2 answers

Options :

A : Implement Marketing Cloud with a single business unit as that unit can share its product catalog across the three B2C Commerce storefronts and generate storefront-specific product recommendations.

B : Implement a separate business unit for each B2C Commerce storefront to ensure that each storefront has its own Marketing Cloud product catalog from which product recommendations will be driven.

C : Implement abandoned cart using Marketing Cloud-s Behavioral Trigger feature and create an abandonment journey for all three storefronts from a single business unit. Marketing Cloud will manage ensuring that product recommendations are storefront specific via Marketing Cloud Einstein.

D : Implement abandoned cart using Marketing Cloud-s Behavioral Trigger feature and create an abandonment journey for each storefront and their paired business unit. The B2C Commerce storefront must also be extended to re-create the customer-s shopping cart with abandoned products.

Answer: B,D

Question 3

A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profileattributes required for personalization in Marketing Cloud were identified as personally identifiableinformation (PII) and are too sensitive to be stored in Salesforce.Tokenized Sending was presented as a way to address these concerns.Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used forcloud integration?Choose 2 answers

Options :

A : The synchronized data extensions will include the token and all PII attributes

B : All emails will need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions

C : The standard email address field for contacts and leads needs to be populated with a token

D : The token with all supporting attributes will need to be stored in Service Cloud

Answer: A,C

Question 4

When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?

Options :

A : Transactional Data Extension

B : Standard Data Extension

C : Synchronized Data Extension

D : Sendable Data Extension

Answer: B

Question 5

A retail company that sell fitness products Is implementing Service Cloud, B2C Commerce, and Marketing Cloud, In order to provide their customers with personalized recommendations, they are capturing and storing certain PII and health information. In order to adhers to compliance and regulations, they need to ensure shared data is encrypted across all platforms. What features should a Solution Architect recommend to accomplish this?

Options :

A : Use Shield platform Encryption to encrypt data in Service Cloud, Enable Encrypted Data Sanding (EDS) in Marketing Cloud, and use B2C Commerce’s crypto API.

B : Platform Encryption to encrypt data in Service Cloud, Marketing Cloud, and B2C Commerce.

C : Use Shield platform Encryption to encrypt data in Service Cloud and B2 Commerce. Data in Marketing Cloud is encrypted by default.

D : Use Shield Platform Encryption to encrypt data in Service Cloud, enable encryption at rest in Marketing Cloud, and enable encryption at rest in B2C Commerce.

Answer: A

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