Question 1

A company wants to send a coupon code to VIP customers who have abandoned their cart. The company alsowants to track email open and forward count, as well as disable the coupon code after a single use.Which set of platforms and native services should a Solution Architect recommend to satisfy theserequirements?

Options :

A : Service Cloud for customer segmentation; third-party service for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.

B : Marketing Cloud for customer segmentation; B2C Commerce for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Marketing Cloud to track email opens and forwards.

C : B2C Commerce for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.

D : Marketing Cloud for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opens and forwards.

Answer: B

Question 2

Refer to the exhibit. Capture A company plans to adopt Salesforce for a number of their needs, including an internal CRM, a public B2CCommerce storefront with order management functionality, and an extensible API framework to integrate withother systems, as well as marketing automation. The overall system landscape of the proposed solution isshown above.Which three considerations are important for this scenario? Choose 3 answers

Options :

A : The Salesforce Platform can be used for customer master and consent management, or it can Integrate with a third-party Master Data Management system

B : Tableau requires MuleSoft in order to access data outside of the Salesforce Platform.

C : Order Management System (OMS) is a B2C Commerce product but it does not run natively on the core Salesforce Platform.

D : Salesforce products, including Sales Cloud, Service Cloud, Experience Cloud, and Order Management System (OMS) run on the same physical platform and share a common data model.

E : Marketing Cloud enables personalization, journey orchestration, and cross-channel messaging.

Answer: A,B,D

Question 3

A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profileattributes required for personalization in Marketing Cloud were identified as personally identifiableinformation (PII) and are too sensitive to be stored in Salesforce.Tokenized Sending was presented as a way to address these concerns.Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used forcloud integration?Choose 2 answers

Options :

A : The synchronized data extensions will include the token and all PII attributes

B : All emails will need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions

C : The standard email address field for contacts and leads needs to be populated with a token

D : The token with all supporting attributes will need to be stored in Service Cloud

Answer: A,C

Question 4

Northern Trail Outfitters (NTO) wants to consolidate various legacy commerce platforms into onecentrally-managed platform on B2C Commerce. The IT department has been working extensively with webframeworks (such as React and Angular) in recent years and wants to leverage the benefits of B2C Commerce,but maintain the flexibility of the user experience using headless commerce.Which three considerations, beyond user experience, should a Solution Architect consider before confirming aheadless approach?Choose 3 answers

Options :

A : Additional infrastructure (for example Heroku servers) may be required to host the application

B : Features that are available by default in the Storefront Reference Architecture (SFRA) app will need to be custom built in custom frameworks

C : Developers will still be required to use the Commerce SDK for security purposes

D : Available Service, Marketing, and LINK accelerators may not work without modifications when using a headless approach

E : Developers familiar with the web frameworks (React, Angular) will be familiar with the framework used by B2C Commerce

Answer: A,B,D

Question 5

A company is In the process of defining the authoritative system for key data entitles Involved In B2C journeys. The company has about 200.000 customers, each averaging 30 orders per year. Which two systems are considered an authoritative system for consent and compliance preferences, as well as primary person attributes such as name, address, birthday, phone, and email? Choose 2 answers

Options :

A : B2C Commerce

B : Service Cloud

C : Experience Cloud

D : Marketing Cloud

Answer: B,D

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