Question 1

A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?Choose 3 answers

Options :

A : Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer

B : Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently

C : Implement a mobile app so that customers can more easily purchase products to drive higher sales

D : Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns

E : Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization

Answer: A,D

Question 2

Northern Trail Outfitters (NTO) wants to consolidate various legacy commerce platforms into onecentrally-managed platform on B2C Commerce. The IT department has been working extensively with webframeworks (such as React and Angular) in recent years and wants to leverage the benefits of B2C Commerce,but maintain the flexibility of the user experience using headless commerce.Which three considerations, beyond user experience, should a Solution Architect consider before confirming aheadless approach?Choose 3 answers

Options :

A : Additional infrastructure (for example Heroku servers) may be required to host the application

B : Features that are available by default in the Storefront Reference Architecture (SFRA) app will need to be custom built in custom frameworks

C : Developers will still be required to use the Commerce SDK for security purposes

D : Available Service, Marketing, and LINK accelerators may not work without modifications when using a headless approach

E : Developers familiar with the web frameworks (React, Angular) will be familiar with the framework used by B2C Commerce

Answer: A,B,D

Question 3

An organization operating more than 20 beauty, personal care, and health brands wants to move from its on-premise CRM system to Service Cloud and Marketing Cloud. Because a customer's privacy and marketing preferences can vary based on the brand, the organization needs to track those preferences to run consent-based marketing campaigns.Which consideration should a Solution Architect keep in mind with respect to consent preferences in Marketing Cloud with the consent data model?

Options :

A : A separate contact is required for each brand where consent is independently managed; the total count of contacts in Marketing Cloud can be larger than the number of individual customers.

B : When multiple brands are operated in a single org, the native relationship between Business, Brand, and Contact object helps distinguish privacy and consent preferences that vary between different brands.

C : Global consent governs all-or-nothing consent settings that should be managed on the Contact object to follow cross-cloud data strategy best practice using the contact ID as the primary key in Marketing Cloud.

D : When a subscriber unsubscribes without following the unsubscribe link provided in the message, the unsubscribe request is sent to Marketing Cloud directly and synchronized to the Salesforce Consent Data Model through Marketing Cloud Connect.

Answer: A

Question 4

Refer to the exhibit. Capture A company plans to adopt Salesforce for a number of their needs, including an internal CRM, a public B2CCommerce storefront with order management functionality, and an extensible API framework to integrate withother systems, as well as marketing automation. The overall system landscape of the proposed solution isshown above.Which three considerations are important for this scenario? Choose 3 answers

Options :

A : The Salesforce Platform can be used for customer master and consent management, or it can Integrate with a third-party Master Data Management system

B : Tableau requires MuleSoft in order to access data outside of the Salesforce Platform.

C : Order Management System (OMS) is a B2C Commerce product but it does not run natively on the core Salesforce Platform.

D : Salesforce products, including Sales Cloud, Service Cloud, Experience Cloud, and Order Management System (OMS) run on the same physical platform and share a common data model.

E : Marketing Cloud enables personalization, journey orchestration, and cross-channel messaging.

Answer: A,B,D

Question 5

A company is In the process of defining the authoritative system for key data entitles Involved In B2C journeys. The company has about 200.000 customers, each averaging 30 orders per year. Which two systems are considered an authoritative system for consent and compliance preferences, as well as primary person attributes such as name, address, birthday, phone, and email? Choose 2 answers

Options :

A : B2C Commerce

B : Service Cloud

C : Experience Cloud

D : Marketing Cloud

Answer: B,D

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