Question 1

Based on the results of a recently completed analytics initiative, the Human Resource department for a major department store implemented a change to its hiring practice to address the attrition rates of its sales associates. The new policy stated that candidates applying for sales positions must possess at least 3 years of relevant sales experience to be considered. After implementing the change, attrition rates are 10% higher and management is frustrated. Which of the following could result in this outcome?

Options :

A : The results of analysis have been incorrectly interpreted

B : Sales experience is not a relevant skill

C : Analytics is not helpful given this situation

D : The change proposed is not aligned to company strategy

Answer: D

Question 2

An analyst is using a Data Flow Diagram (DFD) to depict the flow of data across a data security company. Which of the following is true about DFDs?

Options :

A : Can be categorized as Logical or Physical

B : Can illustrate a sequence of activities

C : Provide similar information as process flows

D : Are used to model data attributes

Answer: A

Question 3

A consumer products company gained popularity with increased growth and brand recognition with one of its products. Although they have a loyal customer base and past year’s performance results have shown steady growth, the Senior Leadership team wants to keep product leadership as their primary strategic priority.What would be their primary goal?

Options :

A : Focus on providing value to customers by offering innovative and leading edge products

B : Focus on their other products/product lines so that they gain momentum in popularity as well

C : Maintain operational efficiencies so that their products can continue to be competitively priced

D : Ensure that their top product continues to gain market share and maintain high standards

Answer: A

Question 4

Interested in building out the analytics capability based on the positive results obtained by past analytics efforts, the Chief Marketing Officer (CMO) pitches the idea of using analytics to guide future decision making across the enterprise. Before allocating budget to build up an enterprise analytics practice, the decision makers should:

Options :

A :

Request that a small team be assembled to brainstorm a list of capabilities to develop with any approved monies

B :

Identify the sponsor and a project manager who can collaborate on the development of the project charter

C :

Oversee the completion of up-front analysis to determine how value can be achieved through an enterprise-wide analytics practice

D : Determine if the company has the sufficient resources to build up the analytics practice

Answer: C

Question 5

A Data Dictionary is being developed for an employee database. When reviewing the data dictionary, the analyst recommends adding another primitive data element. Which element would be suggested?

Options :

A : Street address

B : First name

C : Customer name

D : Work phone number

Answer: A

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