Question 1

McKinsey's '7-S' model can provide companies with a useful insight into some of the issues experienced as part of a change initiative within a company.
Which THREE of the following are identified as SOFT elements within McKinsey's '7-S' model?

Options :

A : Strategy

B : Style

C : Sentiment

D : Staff

E : Skills

F : Sustainability

Answer: A,B,D

Question 2

Which of the following techniques is concerned with evaluating the interrelationships between the competitive moves of a set of competing organisations?

Options :

A : Opportunity mapping

B : Gamtheory

C : Visioning

D : Role playing

Answer: B

Question 3

Directors have a duty to shareholders and other stakeholders and are required to promote the success of the company.
Which THREE of the following are valid roles and responsibilities of directors? (Choose three.)

Options :

A : To be responsible for keeping all external stakeholders satisfied.

B : To have regard for the interests of the company-s employees.

C : To focus only on maximizing company profits.

D : To consider the likely consequences of any decision in the long term.

E : To avoid conflicts of interest and of duties.

Answer: A,B,D

Question 4

XYZ is a local tourist attraction.XYZ has a website on which it advertises all of its forthcoming events. XYZ's customers can also use the website to book tickets for these events and can also contact XYZ by email. XYZ's website also uses a range of interactive technologies including geographical location and map facilities and links to external information sites such as the local tourism board and local hotel listings.
Which of the following best describes the range of interactive technologies used by XYZ within its website?

Options :

A : Social media

B : Information Sharing

C : Mash-up

D : Competence syndication

Answer: C

Question 5

Which of the following would be correct considerations when evaluating the Feasibility of a strategy? (Choose all that apply.)

Options :

A : Will there be sufficient time to implement the strategy?

B : Will the strategy exploit the core competencies of the business?

C : Will the strategy maintain competitive advantage?

D : Will customers object to the strategy?

E : Will the business be able to deal with the responses of its competitors to the strategy?

Answer: A,B

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