Question 1

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

* Emails will be built using a custom dynamic template for these messages.

* Links will vary over time and across campaigns.

* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

* Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to possess?

Options :

A : AMPscript

B : SSJS

C : SQL

D : HTML

Answer: A

Question 2

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.

When should the admin create separate business units for each of NTO's brands?

Options :

A : NTO requires SSL certificate configurations for Content Builder and Portfolio images

B : Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns

C : Multiple brand logos must be accommodated in an email header

D : A new sender profile needs to be leveraged for sending transactional emails

Answer: B

Question 3

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

Options :

A : Preference Center link and physical mailing address

B : Business name and a link to the business website

C : Business name and physical mailing address

D : Preference Center link and a link to the business website

Answer: A

Question 4

A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.

What are the effects of the click to the subscriber's status?

Options :

A : Status is changed to Active and the bounce count is unchanged

B : Status is changed to Held for 72 hours and the bounce count is set to Zero

C : Status remains as Bounced the bounce count is unchanged

D : Status is changed to Active and the bounce count is set to Zero

Answer: D

Question 5

(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.

What should NTO do to create this audience?

Options :

A : Measures

B : SQL Queries

C : Data Filters

D : Journey

Answer: A

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