Question 1

To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any

inactive data stored in data extensions to be cleared after 12 months.

What action should NTO take?

Options :

A : Configure the business unit data retention setting to 12 months

B : Configure the Enterprise wide default retention to one year

C :

Set inactive date to be automatically cleared after one year, but is recoverable

D : Apply a row based retention to each data extension as it is created, set to 12 months

Answer: D

Question 2

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

* Emails will be built using a custom dynamic template for these messages.

* Links will vary over time and across campaigns.

* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

* Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to possess?

Options :

A : AMPscript

B : SSJS

C : SQL

D : HTML

Answer: A

Question 3

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.

When should the admin create separate business units for each of NTO's brands?

Options :

A : NTO requires SSL certificate configurations for Content Builder and Portfolio images

B : Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns

C : Multiple brand logos must be accommodated in an email header

D : A new sender profile needs to be leveraged for sending transactional emails

Answer: B

Question 4

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.

What is the best way to facilitate this within Contact Builder?

Options :

A : Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

B : Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

C : Create three distinct Attribute Groups that link each data extension directly to Contacts.

D : Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

Answer: D

Question 5

When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.

What could explain this behavior?

Options :

A : The user gets Added to a blocklist that causes an Enterprise level unsubscribe

B : The user Is getting deleted from the AN Subscribers list

C : Data in data extensions corresponding to the customer

D : Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

Answer: B

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