Question 1

You want to filter all contacts who made their last purchase on Black Friday. Which filter is correct?

Options :

A : Days since last engagement

B : Spent in the last 24 months

C : Order(s) made X days ago

D : Days since last purchase

Answer: D

Question 2

You are implementing Web Channel and you are told to use all web campaign types available. What are your choices? Note: There are 3 correct Answer: to this question.

Options :

A : Overlay: to have content appear above the normal website content

B : Ribbon: to display a ribbon at the top or bottom of the page

C : Category: to insert a category-level recommendation

D : Embed: to replace a selected element on your website

E : Space: to insert blank elements on your website

Answer: A,B,D

Question 3

You want to build a comma-separated values (CSV) file and import it into SAP Emarsys Customer Engagement. Which of the following rules apply? Note: There are 2 correct Answer: to this question.

Options :

A : Do not use field values longer than 32 KB.

B : Always use UTF-8 encoding.

C : Do not use more than 128 columns.

D : When a field does not have a value, leave it empty.

Answer: B,D

Question 4

You are about to create your monthly email report and you want to see revenue results of two different campaigns next to each other. Where can you create this report?

Options :

A : Analytics > Trends > Revenue Analytics

B : Analytics > Trends > Comparison

C : Analytics > Trends > Revenue

D : Analytics > Trends > Trend Reporting

Answer: B

Question 5

You want to test two different Overlay Web Channel campaigns. Which options do you have? Note: There are 2 correct Answer: to this question.

Options :

A : Activate the Advanced Scheduling page and set up an A/B test.

B : Create an Interactions program with an A/B splitter and insert two different campaigns.

C : Create an Automation program with an A/B splitter and insert two different campaigns.

D : Split your recipient source into two contact lists and activate two separate campaigns.

Answer: A,C

Higher Test Marks with Free Online C_C4H22_2411 Exam Practice

Buying Options: