Question 1

What does it mean to build a trust-based, first-party data asset?

Options :

A :

To provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange

B :

To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations

C : To ensure opt-in consents are collected for all email marketing as required by law

D : To obtain competitive data from reliable sources through interviews, surveys, and polls

Answer: A

Question 2

Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector. What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?

Options :

A :

Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream.

B :

Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object.

C :

Ingest the Contact object and then create a calculated insight to normalize the phone numbers, and then map to the Contact Point Phone data map objec

D :

Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object.

Answer: B

Question 3

A consultant is setting up a data stream with transactional data, Which field typeshould the consultant choose toensure that leading zeros in the purchase order number are preserved?

Options :

A : Text

B : Number

C : Decimal

D : Serial

Answer: A

Question 4

Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds. The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments. How should the Data Cloud consultant configure this activation?

Options :

A :

Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on the new segment with no additional attributes.

B :

Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".

C :

Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.

D : Include Fund Name and Fund Type by default for post processing in the target system.

Answer: B

Question 5

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which Data Cloud component allows for this?

Options :

A : Segment exclusion

B : Nested segments

C : Segment membership data model object

D : Calculated insights

Answer: C

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