Question 1

Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds. The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments. How should the Data Cloud consultant configure this activation?

Options :

A : Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on the new segment with no additional attributes.

B : Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".

C : Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.

D : Include Fund Name and Fund Type by default for post processing in the target system.

Answer: B

Question 2

A consultant is helping a beauty company ingest its profile data into Data Cloud. The company’s source data includes several fields, such as eye color, skin type, and hair color, that are not fields in the standardIndividual data model object (DMO). What should the consultant recommend to map this data to be used for both segmentation and identity resolution?

Options :

A : Create a custom DMO from scratch that has all fields that are needed.

B : Create a custom DMO with only the additional fields and map it to the standard Individual DMO.

C : Create custom fields on the standard Individual DMO.

D : Duplicate the standard Individual DMO and add the additional fields.

Answer: C

Question 3

If a data source does not have a field that can be designated as a primary key, what should the consultant do?

Options :

A : Use the default primary key recommended by Data Cloud.

B : Create a composite key by combining two or more source fields through a formula field.

C : Select a field as a primary key and then add a key qualifier.

D : Remove duplicates from the data source and then select a primary key.

Answer: B

Question 4

What is the role of artificial intelligence (AI) in Data Cloud?

Options :

A : Automating data validation

B : Creating dynamic data-driven management dashboards

C : Enhancing customer interactions through insights and predictions

D : Generating email templates for use cases

Answer: C

Question 5

To import campaign members into a campaign in Salesforce CRM, a user wants to export the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in the name. What are two ways to achieve this outcome? Choose 2 answers

Options :

A : Include campaign identifier in the activation name.

B : Hard code the campaign identifier as a new attribute in the campaign activation.

C : Include campaign identifier in the filename specification.

D : Include campaign identifier in the segment name.

Answer: A,C

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