Question 1

A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing. What should a consultant recommend in this scenario?

Options :

A : Clone the data source object.

B : Use batch transforms to create a second data lake object.

C : Create a junction object in Salesforce CRM and modify the ingestion strategy.

D : Create a data kit from the data lake object and deploy it to the same Data Cloud org.

Answer: B

Question 2

A consultant needs to minimize the difference between a Data Cloud segment population and Marketing Cloud data extension count to determine the true size of segments for campaign planning. What should the consultant recommend to filter the segments by to accomplish this?

Options :

A : User preferences for marketing outreach

B : Geographical divisions

C : Marketing Cloud Journeys

D : Business units

Answer: B

Question 3

Cumulus Financial wants to create a segment of individuals based on transaction history data. This data has been mapped in the data model and is accessible via multiple container paths for segmentation. What happens if the optimal container path for this use case is not selected?

Options :

A : Alternate container paths will be suggested before the segment is published.

B : The resulting segment may be smaller or larger than expected.

C : Data Cloud segmentation will automatically select the optimal container path.

D : The resulting segment will not be generated.

Answer: B

Question 4

A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that ithas been modeledsuccessfully to its linked data model object. The user will also need to make changes if required.What is the minimum permission set needed to accommodate this use case?

Options :

A : Data Cloud for Marketing Specialist

B : Data Cloud Admin

C : Data Cloud User

D : Data Cloud for Marketing Data Aware Specialist

Answer: C

Question 5

A rideshare company wants to send an email to customers that provides a year-in-review with five "fun" trip statistics, such as destination, distance traveled, etc. This raw data arrives into Data Cloud and is not aggregated at source. The company creates a segment of customers that had at least one ride in the last 365 days. Following best practices, which solution should the consultant recommend in Data Cloud to personalize the content of the email?

Options :

A : Use a data transform to aggregate the statistics and map them to direct attributes on Individual to include in the activation.

B : Create five calculated insights for the activation and add dimension filters.

C : Use a data action to send each ride as an event to Marketing Cloud Engagement, then use AMP script to summarize this data in the email.

D : Include related attributes in the activation for the last 365 days.

Answer: A

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