Question 1

What does it mean to build a trust-based, first-party data asset?

Options :

A : To provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange

B : To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations

C : To ensure opt-in consents are collected for all email marketing as required by law

D : To obtain competitive data from reliable sources through interviews, surveys, and polls

Answer: A

Question 2

What does the Ignore Empty Value option do in identity resolution?

Options :

A : Ignores empty fields when running any custom match rules

B : Ignores empty fields when running reconciliation rules

C : Ignores Individual object records with empty fields when running identity resolution rules

D : Ignores empty fields when running the standard match rules

Answer: B

Question 3

What should a user do to pause a segment activation with the intent of using that segment again?

Options :

A : Deactivate the segment.

B : Delete the segment.

C : Skip the activation.

D : Stop the publish schedule.

Answer: A

Question 4

A consultant is setting up Data Cloud for a multi-brand organization and is using data spaces to segregate its data for various brands. While starting the mapping of a data stream, the consultant notices that they cannot map the object for one of the brands. What should the consultant do to make the object available for a new data space?

Options :

A : Create a new data stream and map the second data stream to the data space.

B : Copy data from the default data space to a new DMO using the Data Copy feature and link this DMO to the new data space.

C : Create a batch transform to split data between different data spaces.

D : Navigate to the Data Space tab and select the object to be included in the new data space.

Answer: D

Question 5

Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers thathave purchased within the past 6 months. The consultant created a segment to meet thisrequirement.Now, NTO brings an additional requirement to suppress customers who have made purchases withinthe last week.What should the consultant use to remove the recent customers?

Options :

A : Batch transforms

B : Segmentation exclude rules

C : Related attributes

D : Streaming insight

Answer: B

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