Question 1

How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?

Options :

A : Use a formula field to update the field name in an activation.

B : Update attribute names in the data stream configuration.

C : Set preferred attribute names when configuring activation.

D : Update field names in the data model object.

Answer: C

Question 2

Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on FuzzyName and Normalized Email.What should NTO do to ensure the best email address is activated?

Options :

A : Include Contact Point Email object Is Active field as a match rule.

B : Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.

C : Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.

D : Set the default reconciliation rule to Last Updated.

Answer: B

Question 3

A user has built a segment in Data Cloud and is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the individual. Which statement explains why these attributes are not available?

Options :

A : The segment is not segmenting on profile data.

B : The attributes are being used in another activation.

C : The desired attributes reside on different related paths.

D : Activations can only include 1-to-1 attributes.

Answer: C

Question 4

Northern Trail Outfitters (NTD) creates a calculated insight to computerecency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target. Which two actions are required when configuring the activation? Choose 2 answers

Options :

A : Add additional attributes.

B : Choose a segment.

C : Select contact points.

D : Add the calculated insight in the activation.

Answer: B,C

Question 5

Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation and calculated insights?

Options :

A : Individual

B : Engagement

C : Sales Order

D : Profile

Answer: B

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