Question 1

Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results. Although the important user interactions that create conversions are already being captured, the retailer isn't sure what other tracking events they might obtain. How can they further optimize their campaign?

Options :

A : They can set bumper ads as their preferred ad type.

B : They can implement automatic placements from their existing Display campaign.

C : They can use 10 to 15 of the highest convening key words from your Search campaign.

D : They can disable non-skippable in-stream ads.

Answer: C

Question 2

The owner of a music store wants to increase awareness for his store, and has been told that Google's Video solutions can assist him. How can Google's Video solutions assist the store owner with Video campaigns?

Options :

A :

Google-s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

B :

Google-s Video solutions use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.

C :

Google-s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. 1

D :

Google-s Video solutions automatically create video assets based on the content of the domain being advertised. 1. www.questionai.com www.questionai.com

Answer: A

Question 3

Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a "Sales" campaign goal. What's the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?

Options :

A : Enabling Video ad extensions within their Google Search campaign ads.

B : Preventing Google ads from double counting conversions.

C : Receiving a reduction on their average cost-per-view.

D : Avoiding double serving ads in the Google Search results.

Answer: B

Question 4

If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?

Options :

A : Skippable in-stream ads and bumper ads

B : Skippable in-stream ads and in-feed video ads

C : Non-skippable in-stream ads and bumper ads

D : Non-skippable in-stream ads and in-feed video ads

Answer: B

Question 5

An account manager is creating a forecast for an awareness Video campaign with the help of Reach Planner. Why should they use Reach Planner in the same account where they expect to run the planned campaign?

Options :

A : Their default campaign preferences will automatically install into each plan.

B : It’ll analyze the historical performance of shared features, such as negative keyword lists.

C : Their plans will save to one place in the interface for easier analysis.

D : It'll pull data from Google Analytics for consideration when making forecasts.

Answer: B

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