Question 1

Two managers were discussing the merits of goal setting to improve employee performance. One manager felt that specific goals should not be established and that, to provide for flexibility, only generalized goals should be used. The other manager felt that specific, difficult goals produce the best results. As the discussion continued, other methods of goal setting were identified. Select the best method for setting goals.

Options :

A : The employee should develop generalized goals and obtain management concurrence.

B : The employee should develop specific, difficult goals and obtain management concurrence.

C : The manager should select specific, difficult goals.

D : The manager should provide generalized goals.

Answer: B

Question 2

By finalizing a statement describing the company’s purpose, the scope of its products, and the markets that it serves, management isproviding a foundation to establish

Options :

A : long-term objectives that when achieved will result in the fulfillment of the company’s mission.

B : a marketing program.

C : a strategy that sets out the criteria for attaining a competitive advantage.

D : short-term goals that when accomplished will lead to operational excellence.

Answer: A

Question 3

Which of the following two organizational strategy types compete with each other on a head-to-head basis?

Options :

A : Cost leadership vs. product differentiation

B : Quick response vs. product differentiation

C : Product differentiation vs. product differentiation

D : Cost leadership vs. market segmentation

Answer: C

Question 4

Which of the following most accurately describes the Balanced Scorecard (BSC)?

Options :

A : A tool that is used to evaluate potential threats and possible alliances in the marketplace

B : A tool used to evaluate the strengths, weaknesses, opportunities, and threats of an organization

C : A tool that is not helpful to not-for-profit organizations in planning and executing business strategy

D : A tool centered on the organization-s strategic vision and strategic mission

Answer: D

Question 5

There are four main ways in which an organisation can react to environmental situations. Where an organisation recognises an environmental problem but has decided it will be insignificant and have a short-term implication, its likely reaction would be:

Options :

A : Introduce internal controls

B : Increase its flexibility

C : Do nothing

D : Plan major strategic change

Answer: C

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