Question 1

In Kano model, which of the following types of requirement should be excluded from the product or service?

Options :

A : Reverse requirements

B : Attractive requirements

C : Must-be requirements

D : Performance requirements

Answer: A

Question 2

A food manufacturer wants to predict the pricing point for a new and innovative health drink. Which method of market research would be beneficial to receive the most accurate information?

Options :

A : Focus groups

B : Consumer data

C : Sales trends

D : Internet searches

Answer: B

Question 3

Datong is a defence and law enforcement equipment supplier. They are developing new product but largely concerns about the detailed specifications of components and the capability of supply market. Which of the following approach should Datong adopt in order to optimise the specification and shorten time to market?

Options :

A : Request for quotation from potential suppliers

B : Invite the supplier to tendering process

C : Early supplier involvement

D : Control the budget tightly

Answer: C

Question 4

Which kind of these following costs belong to the direct costs? Select TWO options

Options :

A : The materials and supplies needed for the company’s day-to-day operations.

B : An employee is hired to work on a project, either exclusively or for an assigned number of hours

C : Advertising and marketing communication

D : Clerical assistants who maintain the office

E : Raw materials

Answer: B,E

Question 5

What is the output of regression analysis?

Options :

A : Dependent variables

B : Line of best fit

C : Forecasting process

D : Independent variables

Answer: B

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