Question 1

A leading coffee retailer has begun an initiative in which it advocates buying raw materials such as coffee beans from farmers rather than using an intermediary such as an exporter. In doing so it is using a partnering approach and helping to invest in the local area. What is this practice known as?

Options :

A : Fair Trade

B : Direct Trade

C : Green washing

D : Trade Initiative

Answer: B

Question 2

Which of the following will you put into box 8?

Options :

A : Cost Leadership

B : Cost Focus

C : Differentiation Focus

D : Differentiation

Answer: C

Question 3

Which of the following will you put into box 2?

Options :

A : Improve Technology

B : Reduce Red Tape

C : Cost Reduction

D : Gain Competitive Advantage

Answer: A

Question 4

What types of organisations is the UN Global Compact aimed at?

Options :

A :

governments

B :

NGOs

C :

businesses

D : charities

Answer: C

Question 5

2022-01-08-15-23-15-5ff256843b7f730e8810dbd6542f5a44

Which of the following will you put into box 4?

Options :

A : increase business profits

B : increase market share

C : desire to improve CSR

D :

desire to innovate

Answer: C

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