Question 1

What should a marketing associate use to identify a unique contact across various channels?

Options :

A : Contact Key

B : Email Address

C : Mobile Number

Answer: A

Question 2

Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its website.The associate set up a data extension so that Subscriber Key is the primary key. However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension. What should the associate change to allow more than one record per subscriber key?

Options :

A : Assign new subscriber keys to each promotion code redemption.

B : Assign the email address as the primary key.

C : Assign the promotion code field as a second primary key.

Answer: C

Question 3

DreamHouse Realty (DR) is creating a Smart Capture form using CloudPages to capture contacts' preferences. DR has already created the data extension for the results of the form. Which fields should DR require prior to the form being submitted?

Options :

A : Contact's Name, Email Address, Phone Number, and Preferences

B : Contact's Name, Email Address, and Communication Opt-In

C : Contact's Name, Email Address, and Mailing Address

Answer: B

Question 4

Northern Trail Outfitters (NTO) has multiple divisions and brands and is planning to use Marketing Cloud Engagement. How would NTO benefit from using multiple business units in Marketing Cloud?

Options :

A : By restricting access to NTO's brand-specific content

B : By eliminating the need for user roles and permissions

C : By limiting the creation of new items for NTO's campaigns

Answer: A

Question 5

Which field is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement?

Options :

A : Email Address

B : Contact Key

C : Mobile Number

Answer: B

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