Question 1

After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.Which type of activity should be used?

Options :

A : Engagement Split

B : Behavioral Trigger

C : Wait Until Event

Answer: B

Question 2

Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

Options :

A : Email and Journey Overview Dashboard

B : Email Performance Dashboard

C : Journey Performance by Email Dashboard

Answer: A

Question 3

Northern Trail Outfitters (NTO) needs a quick listing of all email sends from the past calendar year across all business units. It should include basic metrics for each send.Which out-of-the-box report provides what NTO needs?

Options :

A : Account Send Summary

B : Email Performance Over Time

C : Email 5ends by User

Answer: B

Question 4

Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.What should a marketer use to build this level of personalization into the email?

Options :

A : Enhanced Dynamic Content Blocks

B : AMPscript Search Functions

C : Personalization Strings

Answer: A

Question 5

Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.Which configuration ensure these subscribers do NOT receive these emails?

Options :

A : Add an Auto-Suppression list to the default sender profile.

B : Configure Auto-Suppression list for the Commercial classification.

C : Add subscribers to the Account opt-out list.

Answer: B

Higher Test Marks with Free Online MC-202 Exam Practice

Buying Options: