Question 1

LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score. Which sequence of events would meet their goal?

Options :

A : Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"

B : Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"

C : Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"

D : Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form-s Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND "Adjust score :: +10" to the Form

Answer: C

Question 2

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

Options :

A : Form Report: Impressions

B : Lifecycle Report: New Prospects Created

C : Form Report: Conversions

D : Form Report: Submissions

Answer: B,C

Question 3

LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes. Which Campaign Influence Attribution model should they reference to understand this?

Options :

A : First Touch Model

B : Even Attribution Model

C : Last Touch Model

D : Salesforce Model

Answer: C

Question 4

There is Custom Field Type in Marketing Cloud Account Engagement called Email

Options :

A : True

B : False

Answer: B

Question 5

"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption. How could they communicate this to all Marketing Cloud Account Engagement prospects?

Options :

A : Send an automated operational email to all prospects.

B : Send Engage emails to all prospect who are opted in.

C : Send a list email to all prospects who are opted in.

D : Send an operational email to all prospects.

Answer: D

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