Question 1

LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified. What should be configured to assign qualified leads as requested?

Options :

A : Create an automation rule to assign to a lead queue when the qualification criteria is met.

B : Create a completion action to assign to a group when the prospect reaches a score of 100.

C : Create an automation rule to assign to a group when the qualification criteria is met.

D : Create a completion action to assign to a lead queue when a high-value form is submitted.

Answer: C

Question 2

LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics. How could this be accomplished?

Options :

A : Develop a new lens that includes only data from the fiscal year.

B : Use the 'fiscal year' filter on the Pipeline Dashboard.

C : Create a custom dataset using only data from the fiscal year.

D : Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.

Answer: D

Question 3

LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar. What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

Options :

A : A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

B : Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

C : Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

D : Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

Answer: A

Question 4

Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

Options :

A : Account

B : Opportunity

C : Case

D : Order

Answer: A,B

Question 5

While creating Layout Templates it is possible to Import Layout from certain URL

Options :

A : True

B : False

Answer: A

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