Question 1

LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion: • Completed the "Product Interest" form • A score higher than 100 • A grade higher than a C • Is a member of the "Target Account" list What should LenoxSoft use to accomplish this business requirement?

Options :

A : Automation rule and user queue

B : Automation rule and user group

C : Form completion action and user queue

D : Form completion action and user group

Answer: B

Question 2

LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details. Which audience would gain the maximum benefit from receiving a guide?

Options :

A : Prospects at the bottom of the funnel — actively deciding between vendors.

B : Prospects at the top of the funnel — newly sourced from a tradeshow.

C : Prospects at the middle of the funnel — interacting with blog content only.

D : Prospects who have transitioned out of the funnel — with a recently closed deal.

Answer: B

Question 3

LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes. Which Campaign Influence Attribution model should they reference to understand this?

Options :

A : First Touch Model

B : Even Attribution Model

C : Last Touch Model

D : Salesforce Model

Answer: C

Question 4

Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement? Choose 2 answers

Options :

A : Assign prospects to an existing user

B : Create new custom fields and populate field values

C : Permanently delete prospects

D : Undelete matching prospects from the Recycle Bin

Answer: A,D

Question 5

Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

Options :

A : Account

B : Opportunity

C : Case

D : Order

Answer: A,B

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