Question 1

"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

Options :

A : Create an automation rule with rules to segment the prospects and actions send the emails

B : Create a list using a segmentation rule, then use completion actions on a form for the actions

C : Create a static list to segment the prospects, and then schedule email list sends with completion actions

D : Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

Answer: D

Question 2

LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions. How should this be implemented with Marketing Cloud Account Engagement?

Options :

A : Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.

B : Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.

C : Create a form handler and enable data kiosk entry mode.

D : Create a form handler to link to an existing form on the website.

Answer: C

Question 3

Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

Options :

A : Account

B : Opportunity

C : Case

D : Order

Answer: A,B

Question 4

LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes. Which Campaign Influence Attribution model should they reference to understand this?

Options :

A : First Touch Model

B : Even Attribution Model

C : Last Touch Model

D : Salesforce Model

Answer: C

Question 5

LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling. What process would accomplish this in Marketing Cloud Account Engagement?

Options :

A : Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

B : Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

C : Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

D : Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

Answer: B

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