Question 1

Which statement is correct regarding tracking aliases? Choose 2 answers

Options :

A : Tracking aliases are found in Tracking and some standard reports.

B : Tracking aliases are associated with a URL in HTML as: tag='alias text'.

C : Tracking aliases can differentiate click activity in an email to the same URL.

D : Tracking aliases are primarily relevant when used with email conversion tracking.

Answer: C,D

Question 2

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day. Which activity Is required in the automation?

Options :

A : Report Definition Activity

B : SendLog Extract

C : Data Extract Activity

D : SQL Query Activity

Answer: D

Question 3

Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.

Which solution should the consultant recommend?

Options :

A : Use Einstein Segment Recommendations

B : Use an import activity to import a file from the SFTP

C : Use a query activity to populate the auto-suppression

D : Use the Import Wizard in Automation Studio

Answer: C

Question 4

A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.

Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers

Options :

A : Analyst

B : Administrator

C : Data Manager

D : Content Creator

Answer: A,D

Question 5

Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.

Which data type should they use for the Order ID field?

Options :

A : Number

B : Text (15)

C : Decimal (15,0)

D : Decimal (15,2)

Answer: C

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