Question 1

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.

How could they accomplish this?

Options :

A : Check the Include Replies as Attachments'' box in the RMM settings

B : Use RMM dynamic content blocks to render the email reply body.

C : Query the RMM data view for the reply body and reference it from a data extension.

D : Use RMM personalization strings to render the email reply body.

Answer: D

Question 2

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.

Which two steps should they include to accomplish this journey?

Options :

A : Use Data Designer in Contact Builder to relate the two data extensions.

B : Utilize Entry Data on a Decision Split within Journey Builder.

C : Create a Data Relationship in Email Studio to relate the two data extensions.

D : Configure activities within Automation Studio to update the purchase data.

Answer: A,D

Question 3

Which two statements about a database of record are correct?

Choose 2 answers:

Options :

A : A database of record is a centralized storage repository of data about objects or people

B : A database of record is any database that contains subscriber data

C : A database of record is system in which subscriber-s status is maintained

D : A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber

Answer: A,C

Question 4

Northern trail Outfitters in expending globally into 16 new countries and wants to start localizing their email

content to speak to subscribers in their own language. The wants to do this as efficiently as possible and are

anticipating growth into other locales in the near future.

Which two options could be recommended? Choose 2 answers

Options :

A : Leverage personalization strings within the email template to pull in language-specific content.

B : Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.

C : Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.

D : Leverage enhanced dynamic content Mocks within Content Builder to create language-specific emails.

Answer: B,D

Question 5

Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email

specialist instructing them to request more codes for importing if the available coupon count falls below 500

available codes.

Which two activities would be automation?

Choose 2 answers

Options :

A : Import Activity

B : Verification Activity

C : Data Extract Activity

D : Filter Activity

Answer: B,D

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