Question 1

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.

What should a consultant recommend to meet this criteria?

Options :

A : Import the identified subscribers into a list when creating the send.

B : Create an exclusion data extension populated with the identified subscribers.

C : Query contacts from the Einstein Engagement Frequency data extension when creating the send.

D : Create a suppression list populated with the identified subscribers.

Answer: C

Question 2

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.

What solution could be recommended?

Options :

A : Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.

B : Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.

C : Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

D : Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.

Answer: D

Question 3

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.

What product would help their use case?

Options :

A : Report Studio

B : Web Analytics Connector

C : Interaction Studio

D : Datorama

Answer: D

Question 4

Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.

Which statement is correct regarding the Business Unit functionality within Marketing Cloud?

Choose 2 answers

Options :

A : Business Units can have more than one parent Business Unit.

B : Subscribers can only appear in one Business Unit.

C : Business Units can mirror an organization-s operational structure.

D : Business Units can share information with other Business Units.

Answer: C,D

Question 5

Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email

specialist instructing them to request more codes for importing if the available coupon count falls below 500

available codes.

Which two activities would be automation?

Choose 2 answers

Options :

A : Import Activity

B : Verification Activity

C : Data Extract Activity

D : Filter Activity

Answer: B,D

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