Question 1

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practice for font usage in email?

Options :

A : Use a web-safe font for text that closely matches the brand-s custom font.

B : Build an email as one image, with all text saved in the brand font.

C : Edit an email-s HTML to list the custom brand font in the style tag-s font-family property.

D : Build an email using multiple images, with all text saved in the brand font.

Answer: A

Question 2

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.

What solution could be recommended?

Options :

A : Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.

B : Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.

C : Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

D : Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.

Answer: D

Question 3

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day. Which activity Is required in the automation?

Options :

A : Report Definition Activity

B : SendLog Extract

C : Data Extract Activity

D : SQL Query Activity

Answer: D

Question 4

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.

Which two reasons could be the cause?

Choose 2 answers

Options :

A : Synchronized Data Sources only push data every 15 minutes

B : ContactID was used as Subscriber Key

C : Email Address was used as Subscriber Key

D : Individual Level Tracking was not selected in Marketing Cloud Configuration

Answer: C,D

Question 5

Northern trail Outfitters in expending globally into 16 new countries and wants to start localizing their email

content to speak to subscribers in their own language. The wants to do this as efficiently as possible and are

anticipating growth into other locales in the near future.

Which two options could be recommended? Choose 2 answers

Options :

A : Leverage personalization strings within the email template to pull in language-specific content.

B : Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.

C : Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.

D : Leverage enhanced dynamic content Mocks within Content Builder to create language-specific emails.

Answer: B,D

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