Question 1

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.

The company collects the following information:

*Customer data (email address, first name, last name....)

*Event registration (email address, event ID, event name, event type, venue ID....)

*Venue details (venue ID, venue name, venue address....)

*Payment details (email address, event ID, total paid....)

The company does NOT want to link everything in Contact Builder. Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers

Options :

A : Event Registration

B : Venue Details

C : Payment Details

D : Customer Data

Answer: A,D

Question 2

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.

What should be used to prevent emails from being sent if they exceed 2500 contacts7

Options :

A : Verification Activity

B : Script Activity

C : Query Activity

D : Stop Activity

Answer: A

Question 3

Which two statements about a database of record are correct? Choose 2 answers

Options :

A : It is a centralized storage repository of data about objects or people.

B : It is any database containing subscriber data.

C : It is any data structure in which multiple opt-in statuses can be stored for a subscriber.

D : It is a system in which a subscriber-s status is maintained.

Answer: A,D

Question 4

Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.

Which method would facilitate this solution?

Options :

A : In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data

B : In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.

C : In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.

D : In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.

Answer: D

Question 5

Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.

What consideration should be made before implementing this solution?

Options :

A : Moving to use the email address as the contact key would simplify the integration since it is common to both systems.

B : Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.

C : The number of contacts added to the instance will be approximately twice as large by using this integration pattern.

D : They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.

Answer: D

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