Question 1

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.

What should be used to enter this subscriber into a journey?

Options :

A : API Event Entry Source

B : CloudPages Entry Source

C : Contact Event Entry Source

Answer: A

Question 2

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.

What is he optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

Options :

A : Use Filter Contacts criteria in the journey entry source.

B : Use a Decision Split activity on the journey canvas.

C : Use Automation Studio to query a population into a data extension.

Answer: C

Question 3

A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.

Which journey type is the best solution for the marketer to set up?

Options :

A : Multi-Step Journey

B : Transactional Send Journey

C : Single Send Journey

Answer: B

Question 4

Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.

Which best practice should the email designer follow to meet accessibility standards?

Options :

A : Minimize whitespace

B : Build image-based emails.

C : Use contrasting colors

Answer: C

Question 5

Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send up to three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.

Which Journey Builder component addresses the two requirements of this campaign?

Options :

A : Decision Splits

B : Goals

C : Exits

Answer: C

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