Question 1

Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send up to three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.

Which Journey Builder component addresses the two requirements of this campaign?

Options :

A : Decision Splits

B : Goals

C : Exits

Answer: C

Question 2

The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.

At a minimum, which activities should be configured in Automation Studio to meet their requirements?

Options :

A : SQL Query, Data Extract, File Transfer

B : SQL Query, Filter, Data Extract

C : Filter, Data Extract, File Transfer

Answer: C

Question 3

Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.

Which tool should NTO use to accomplish these iterative tests?

Options :

A : Contact Builder

B : Automation Studio

C : Journey Butter

Answer: C

Question 4

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.

What is he optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

Options :

A : Use Filter Contacts criteria in the journey entry source.

B : Use a Decision Split activity on the journey canvas.

C : Use Automation Studio to query a population into a data extension.

Answer: C

Question 5

A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.

Which step should they take to restrict the types of content within content slot?

Options :

A : Under user permissions, select limited template access.

B : Configure Content Blocks to only be usable within approved templates.

C : Configure restrictions within a Content Area for approval block types

Answer: B

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