Question 1

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.

What is he optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

Options :

A : Use Filter Contacts criteria in the journey entry source.

B : Use a Decision Split activity on the journey canvas.

C : Use Automation Studio to query a population into a data extension.

Answer: C

Question 2

A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.

Which first step should the customer take to ensure the new fields are available to segment on?

Options :

A : Edit the fields in the synchronized data source.

B : Create a new data extension with the new fields.

C : Create a data filter that includes the new fields.

Answer: B

Question 3

A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.

Which journey type is the best solution for the marketer to set up?

Options :

A : Multi-Step Journey

B : Transactional Send Journey

C : Single Send Journey

Answer: B

Question 4

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.

What should be used to enter this subscriber into a journey?

Options :

A : API Event Entry Source

B : CloudPages Entry Source

C : Contact Event Entry Source

Answer: A

Question 5

A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.

What should be used to source the data from these different sources?

Options :

A : Attribute Group

B : SQL Query Activity

C : Data Filter

Answer: B

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