Question 1

Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.

Which tool should NTO use to accomplish these iterative tests?

Options :

A : Contact Builder

B : Automation Studio

C : Journey Butter

Answer: C

Question 2

A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.

What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

Options :

A : After the file import, use the transfer file activity to move data into data extensions in child BUS.

B : Create automations that import the data directly into the child BUs to bypass the parent level BU.

C : After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

Answer: C

Question 3

A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.

Which step should they take to restrict the types of content within content slot?

Options :

A : Under user permissions, select limited template access.

B : Configure Content Blocks to only be usable within approved templates.

C : Configure restrictions within a Content Area for approval block types

Answer: B

Question 4

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors. Which automation activity and configuration setting should be used to import decrypted information to a data extension?

Options :

A : Manager Files in File Transfer.

B : Specify character encoding in import file.

C : Configure Field-Level Encryption in import file.

Answer: A

Question 5

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.

What should be used to enter this subscriber into a journey?

Options :

A : API Event Entry Source

B : CloudPages Entry Source

C : Contact Event Entry Source

Answer: A

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