Question 1

A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.* Email #1 will be sent one month prior to the member's renewal date* Email #2 will be sent one week prior to the member's renewal date* Email #3 will be sent on the member's renewal date* A master audience is updated in real time via the APIWhich steps should be included in the customer's automation?

Options :

A : Import activity -> Three filter activities -> Three send definitions to the filtered audiences

B : Three send definitions to the master data extension

C : Import activity -> Three send definitions to the master data extension

D : Three filter activities -> Three send definitions to the filtered audiences

Answer: D

Question 2

Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information. If a new manager is assigned to a region, NTO wants to update the information in one place.What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

Options :

A : Regional store manager-s name and email address for each customer.

B : Each customer-s region code and the manager-s name and email address for each region code.

C : Name and email address for each regional store manager stored on a lookup table.

D : Region code, regional store manager-s name, and email address for each customer.

Answer: D

Question 3

A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products'the data extension contains the following information:* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount* Products: ProductId, SKU, Name, Description, Cost, PriceWhat two actions should be taken in Data Designer?

Options :

A : Create a one-to-one relationship between Orders and order_Details

B : Create a one-to-one relationship between the contact record and Order_Details

C : Create a one-to-one relationship between Order_Details and Products

D : Create a one-to-many relationship between Orders and Order_Details

Answer: B,C

Question 4

A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.Which two questions should their IT team be asked?Choose 2 answers

Options :

A : Can they provide access for Marketing Cloud to update the DNS records?

B : Does their company allow delegation of subdomains to third parties?

C : Will they be able to post Marketing Cloud-provided DNS files when self-hosting?

D : Are they able to modify their domain configuration-s DNS entries?

Answer: B,D

Question 5

Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.Which activity would they use to accomplish this?

Options :

A : Decision Split Activity using only Contact Data

B : Decision Split Activity using only Journey Data

C : Einstein Split Activity

D : Decision Split Activity using both Contact and Journey Data

Answer: D

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