Question 1

Northern Trail Outfitters has been running an email marketing campaign for 6 months. The head of sales wants to know how many new sales leads this email campaign is generating. Which marketing metric should the associate present to the head of sales?

Options :

A : Clicks

B : Conversions

C : Impressions

Answer: B

Question 2

OAuth is an open protocol that authorizes a client application to access data from a protected resource through the exchange of which of the following?

Options :

A : Id numbers

B : Records

C : Tokens

D : Keys

Answer: C

Question 3

Is having emojis in the copy of an Email considered a bad practice?

Options :

A : No

B : Yes

Answer: A

Question 4

Which of the following Marketing Cloud Data models is best considering flexibility and scalability?

Options :

A : Data Extension based

B : List based

Answer: A

Question 5

Which of the following is NOT a standard Social Studio user role?

Options :

A : Super User

B : Marketer User

C : Full User

D : Admin Only User

E : Basic User

Answer: B

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