Question 1

LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

Options :

A : Install the Salesforce AppExchange Package and verify the Salesforce connector

B :

Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies

C : Export all the data and assets from the existing tool

D : Salesforce Connector User has 'Read1 permission to the custom object

Answer: C

Question 2

Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

Options :

A : Account

B : Opportunity

C : Case

D : Order

Answer: A,B

Question 3

LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics. How could this be accomplished?

Options :

A : Develop a new lens that includes only data from the fiscal year.

B : Use the 'fiscal year' filter on the Pipeline Dashboard.

C : Create a custom dataset using only data from the fiscal year.

D : Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.

Answer: D

Question 4

LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion: • Completed the "Product Interest" form • A score higher than 100 • A grade higher than a C • Is a member of the "Target Account" list What should LenoxSoft use to accomplish this business requirement?

Options :

A : Automation rule and user queue

B : Automation rule and user group

C : Form completion action and user queue

D : Form completion action and user group

Answer: B

Question 5

LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar. What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

Options :

A :

A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

B :

Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

C :

Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

D :

Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

Answer: A

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