Question 1

A customer wants Sales Cloud users to create and send Marketing Cloud emails.

Which two recommendations should the consultant make? Choose 2 answers

Options :

A : Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

B : The consultant should enable deep linking in the Marketing Cloud Connect configuration.

C : Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

D : The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

Answer: A,B

Question 2

North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.

*Shipping notices will be sent once a day.

*The shipping file will be placed on the FTP sometime after 4:00 p.m.

*The shipping data will be stored in the shipping Notice data extension.

*A field in the data extension will contain the shipping data.

*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.

Which workflow would most effectively enable NTO to do this?

Options :

A :

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B :

Other-Image-11c0fb7cbb-873a-4d8e-bfa7-8e82647ec94e

C :

Other-Image-13c0fb7cbb-873a-4d8e-bfa7-8e82647ec94e

D :

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Answer: A

Question 3

A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.

Which steps will solve how replies are managed by the application?

Choose 3 answers

Options :

A : Confirm that Reply Mail Management (RMM) is configured for the customer-s account.

B : Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.

C : Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.

D : Confirm that an email address was provided as the Routing Address for Remaining Replies.

E : Confirm that the subscriber-s request contained one of the standard terms that qualify for automatic unsubscribe.

Answer: A,B,D

Question 4

Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information. If a new manager is assigned to a region, NTO wants to update the information in one place.

What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

Options :

A : Regional store manager-s name and email address for each customer.

B : Each customer-s region code and the manager-s name and email address for each region code.

C : Name and email address for each regional store manager stored on a lookup table.

D : Region code, regional store manager-s name, and email address for each customer.

Answer: D

Question 5

A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.

Which three components should the customer's solution include?

Options :

A : Data Filter

B : Template Based emails

C : Suppression List

D : Automation Studio

E : Triggered Send

Answer: A,B,D

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