Question 1

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.

That database only updates once a day where new records can be created and merged.

The database uses an 'Email ID,' which is a numeric field that represents both the business unit and email address.

The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to 'Email ID' in the database.

What key issue should be addressed?

Choose 3 answers

Options :

A : How will Marketing Cloud and the database sync up?

B : Will new users have an 'Email ID'?

C : What will be used as Subscriber Key?

D : What publication lists will be used?

E : Will the company need a custom preference center?

Answer: A,B,C

Question 2

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.

What product would help their use case?

Options :

A : Report Studio

B : Web Analytics Connector

C : Interaction Studio

D : Datorama

Answer: D

Question 3

Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information. If a new manager is assigned to a region, NTO wants to update the information in one place.

What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

Options :

A : Regional store manager-s name and email address for each customer.

B : Each customer-s region code and the manager-s name and email address for each region code.

C : Name and email address for each regional store manager stored on a lookup table.

D : Region code, regional store manager-s name, and email address for each customer.

Answer: D

Question 4

What is a capability of the Import within Contact Builder? Choose 2 answers

Options :

A : The data source can be a local file, data filter, or file on any FTP.

B : The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

C : Like the Import Wizard, the Contact Builder import definition can be executed without saving.

D : In order to use Map by Header Row, the fields in the DE and file must match exactly.

Answer: B,D

Question 5

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.

Which process should the consultant utilize for a reliable send method?

Options :

A : Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

B : Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

C : Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

D : Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Answer: A

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