Question 1

A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data

Views. Which activities should the developer build to generate the data before transferring it to the

SFTP?

Options :

A : Query Activity > Tracking Extract

B : Data Views Extract > Filter Activity

C : Filter Activity > Data Extension Extract

D : Query Activity > Data Extension Extract

Answer: B

Question 2

A developer created a landing page in CloudPages which return unique content when subscriber data

is located on a related data extension. The developer does not know if all subscribers have rows in

the related data extension, and want default content to render if no subscriber data is found on the

related data extension. Which best practice should the developer follow to control the unique and

default content?

Options :

A : Use the RowCount function and an IF statement

B : Use the Lookup, Row and Field functions

C : Use the LookupOrderRows and Row functions

D : Use the DataExtensionRowCount function

Answer: A

Question 3

A field value returned from a DE lookup contains a tab-delimited list of values. Which AMPscript

function could easily determine if a specific text string exist anywhere in the list?

Options :

A : Substring

B : BuildRowSetFromString

C : IndexOf

D : Length

Answer: B

Question 4

Northern Trail Outfitters is using a mobile campaign to collect email addresses of interested subscribers. Using AMPScript's API functions they will send a confirmation email when an email is texted into their short code. Which two objects are required to successfully create a TriggeredSend object? Choose 2 answers

Options :

A : Subscribers

B : TriggeredSendDefinition

C : Attribute

D : Contact

Answer: B,D

Question 5

Northern Trails Outfitters is using REST API to send emails to customers after a purchase.

Which considerations should be taken regarding the token used in the API Call?

Options :

A : Make a token API call and re-use the token until the next API call fails.

B : Make a token API call before each triggered send API call.

C : Make a token API call and re-use the token for that subscriber.

D : Make a token API call and re-use the token until the token expires.

Answer: D

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