Question 1

Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.

Which automation solutions should be set up to accommodate this request?

Options :

A : AJourney Builder and Behavioral Triggers

B : Automation Studio and Path Optimizer

C : Automation Studio and Journey Builder

Answer: C

Question 2

When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.

Which configuration should be used to ensure the exclusion is updated before the audience query runs?

Options :

A : In the step with the two SQL activities, place a wait step between them.

B : Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

C : Place the audience SQL Query Activity below the exclusion SQL Query Activity.

Answer: B

Question 3

Northern Trail Outfitters (NTO) is interested in exploring its large volume of send dat

a. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.

Which tool should NTO use?

Options :

A : Filter Activity in Automation Studio

B : Email Performance Over Time Report

C : Pivot table in Datorama Reports

Answer: C

Question 4

A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.

Which tool method should the specialist use?

Options :

A : Multi-Step Journey

B : User Initiated Send

C : Automation Studio Email Activity

Answer: B

Question 5

A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

Options :

A : Add assets to folders upon creation.

B : Add descriptive tags to each asset upon creation.

C : Add a description to each asset upon creation.

Answer: C

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