Question 1

A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.

What should they use to determine the number of matching records in the least amount of steps?

Options :

A : Filtered data extension

B : SQL Query

C : Data Filter

Answer: A

Question 2

Northern Trail Outfitters is spending daily batch files of customer data to Marketing Cloud via file drops.

When the Automation runs, the files are often empty and data points are not available for processing.

Which component of Automation Studio ensures that steps within the Automation are only executed when a

certain is fulfilled?

Options :

A : Verification Activity

B : Skip Automation

C : Wait Activity

Answer: C

Question 3

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of Interest this week." Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers

Options :

A : Include "RE:", "FWD:", "etc." to get the reader-s attention.

B : A/B test the effectiveness of different subjects.

C : Keep the subject text between 50 and 100 characters long.

D : Include information relevant to the message in the subject line.

Answer: B,D

Question 4

Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.

Which automation solutions should be set up to accommodate this request?

Options :

A : AJourney Builder and Behavioral Triggers

B : Automation Studio and Path Optimizer

C : Automation Studio and Journey Builder

Answer: C

Question 5

Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.

How should the automation workflow be built to accomplish this?

Options :

A : Add each Send Email activity to different steps in an automation.

B : Include a Verification activity between each step of an automation.

C : Add each Send Email activity to a single step in an automation.

Answer: C

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