Question 1

Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.

Which tool should they use?

Options :

A : Campaign Email tracking Report

B : Datorama pivot Table

C : Tracking Data Extract file transfer

Answer: B

Question 2

Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

Options :

A : Include Hero_CTA1 In the filename for each Hero Image.

B : Add "Hero_CTAn to the Tracking Alias field for each link.

C : Include an alias attribute in each anchor tag and populate it with "Hero_CTA."

D : Include "Hero_CTA" in the Link Tooltip field for each link.

Answer: A,B

Question 3

A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? Choose 2 answers

Options :

A : Use the Import Wizard to point to rename the file on the FTP.

B : Ensure the file to be imported is in the Import Folder on the Enhanced FTP.

C : Ensure the name of the file in the Import Activity matches the file name on the FTP.

D : Change the file format from "comma separated value" to "tab delimited."

Answer: A,C

Question 4

A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.

What should they use to determine the number of matching records in the least amount of steps?

Options :

A : Filtered data extension

B : SQL Query

C : Data Filter

Answer: A

Question 5

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.

What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

Options :

A : Path Optimizer

B : Scoring Split

C : Frequency Split

Answer: A

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