Question 1

Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.

Which solution should make locating appropriate images easier?

Options :

A : Configure Eastern Content Tagging to automatically tag stock art.

B : Import a metadata tag index for the stock art so the images are searchable

C : Select categories and content type from the import dropdown when importing images.

Answer: A

Question 2

A marketer needs to send emails to the creative team for proofing as part of an email campaign.

Which feature should help achieve this as an automatic flow?

Options :

A : Subscriber Preview

B : Approval Workflow

C : Content Builder Approvals

Answer: C

Question 3

Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

Options :

A : Ensure the Nullable box is not checked for the First_Name field

B : Fill in the source data with "Valued Customer" for each blank First_Name field

C : Mark First_Name as the Primary Key

D : "Valued Customer" the Default Value for the First_Name field

Answer: D

Question 4

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.

What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

Options :

A : Path Optimizer

B : Scoring Split

C : Frequency Split

Answer: A

Question 5

Northern Trail Outfitters (NTO) is interested in exploring its large volume of send dat

a. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.

Which tool should NTO use?

Options :

A : Filter Activity in Automation Studio

B : Email Performance Over Time Report

C : Pivot table in Datorama Reports

Answer: C

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