Question 1

A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?

Options :

A :

leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans

B :

set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail

C :

build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site

D :

set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.

Answer: A

Question 2

In digital ad sales, what are two ways advertisiments are priced?

Options :

A : cost per mille (CPM)

B : marketing cost

C : cost per click (CPC)

D : prepaid expense (PE)

Answer: A,C

Question 3

Two Salesforce Developers work for a B2B advertising publishing company. Developers A and B have been working in developer orgs with advertising sales management (ASM) and need to migrate the ASMcomponents to the sandbox org of the company. Developer A migrates the ASM components to the sandbox org. Developer B does the same. After that, Developer A realizes that the components on the sandbox org are different from those of the developer org because they were overwritten by the components of the Developer B. There is no way to go back to recapture them. Which tool should a consultant reccomend to avoid this outcome ?

Options :

A : IDX workbench

B : a version control system

C : visual studio code

D : a messagin program

Answer: B

Question 4

Asales executive needs to select product attribute values during proposal line item creation, such as rate type, skippable, etc. , apart from various sObject field values, such as product Name, Ad Space Format, etc. The base price of the line item depends on these values, including product attribute value selection, and itrequires attribute-based pricing enablement. Which pricing interface implementation needs to be activated?

Options :

A : DefaultPricingImplementation

B : PricingElementServiceImplementation

C : PricingRulesImplementation

D : PricingPlanService

Answer: C

Question 5

When a media plan is submitted to the ad servers , there is an error related to missing creative or a [...] related to a change in the program schedule. How can thi serror or notification be made visible on media cloud?

Options :

A : through campagn analytics report

B : through real-time integration to ad server

C : through einstein for ad server

D : through data present on media cloud’

Answer: B

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