Question 1

Choose the correct answer:

What is key to a consistent, proactive marketing strategy?

Options :

A : It is a philosophy that dedicates the resources of the firm to ensuring that the needs, wants, and demands

of the customers are the focus of the firm.

B : It is a method that sets standards, obtains measurements of sales results related to the standards, and

takes corrective actions when these are not achieved.

C : It is an aggregate approach to measure and deploy a set of marketing metrics that sales managers use to

review for compliance with top-level sales objectives.

D : It is a measure of marketing success factors and key performance indicators to monitor customer

behavior and improve sales and product development focus when these are not achieved.

Answer: A

Question 2

Choose the correct answer:

Traditional (or functional) work management suffers from what?

Options :

A : Clear definition of roles and responsibilities

B : Functional excellence

C : Bad vision and mission

D : Lack of end-to-end focus

Answer: D

Question 3

Choose the correct answer:

In which order are activities C and D in this diagram executed?

Options :

A : C is executed first and D second.

B : D is executed first and C second.

C : C and D are executed in parallel.

D : C and D are executed in an undefined order.

Answer: D

Question 4

Choose the correct answer:

In a process-focused or process-centric organization, a formal governing body that oversees enterprise

processes should also do what?

Options :

A : Firefight business problems

B : Define the organization's business strategy

C : Prioritize initiatives and allocate resources

D : Define the organization's senior executive structure

Answer: C

Question 5

Choose the correct answer:

Which scenario fits this BPMN diagram?

Options :

A : Choose a product, insert the delivery address, choose type of dispatch, pay for the product, confirm order.

B : Choose a destination, choose a connection, pay for the ticket, optionally reserve a seat, print out the ticket.

C : ">Enter one or several e-mail addresses for recipients, optionally add further addresses for cc-recipients, "font-size: 13px;">write some text, optionally add attachments, send e-mail

D : Get on the bike, drive the bike, pedal, optionally changing gears, get off the bike

Answer: C

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