Question 1

The profit earned by a product is at its lowest during the _____ stage of the product life cycle.

Options :

A : introduction

B : maturity

C : growth

D : accelerated development

E : decline

Answer: A

Question 2

Mars Clothing offers a ""buy one, get one free"" offer on select clothing items and a 20 percent discount on all perfumes. These type of offers are known as a(n)

Options :

A : premiums

B : samplings

C : coupons

D : deals

E : sweepstakes

Answer: D

Question 3

On August 1, 2013, sellerspace.com was visited by 150,000 users. The number of users who interacted with at least one page on the website was 150,000, the number who interacted with at least two pages was 120,000, at least three pages was 75,000, and four or more pages was 20,000. What was the bounce rate of the website on August 1, 2013?

Options :

A : 10%

B : 20%

C : 30%

D : 40%

E : 50%

Answer: B

Question 4

_____ are small, full-line discount stores that offer a limited merchandise assortment at very low prices.

Options :

A : Category specialists

B : Specialty stores

C : Extreme value retailers

D : Supermarkets

E : Department stores

Answer: C

Question 5

One of the advantages that price skimming offers over penetration pricing is that:

Options :

A : competitors cannot enter the market easily.

B : a firm that sets a high price initially can lower its price easily.

C : the cost of production decreases with an increase in production capacity.

D : profits and market share can be built quickly.

E : it allows a company to target the most price-sensitive segments first.

Answer: B

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