Question 1

The planning phase of the marketing plan involves

Options :

A : defining the mission and vision for the business.

B : evaluating different opportunities by engaging in segmentation, targeting, and positioning.

C : executing the marketing mix using the four Ps.

D : taking any necessary corrective actions to correct deviations from the plan.

E : evaluating the performance of the marketing strategy using marketing metrics.

Answer: A

Question 2

When conducting a SWOT analysis, an organization will identify opportunities and threats in _____.

Options :

A : economic changes in the market

B : its production processes

C : its reputation in the market

D : its products

E : its management team

Answer: A

Question 3

Mars Clothing offers a ""buy one, get one free"" offer on select clothing items and a 20 percent discount on all perfumes. These type of offers are known as a(n)

Options :

A : premiums

B : samplings

C : coupons

D : deals

E : sweepstakes

Answer: D

Question 4

Which of the following is an advantage of secondary data collection?

Options :

A : It always provides data that is specific to immediate needs.

B : It requires sophisticated training and hence is always accurate.

C : It offers in-depth consumer behavioral insights.

D : It guarantees information without bias.

E : It saves time and effort in collecting and analyzing.

Answer: E

Question 5

Which of the following is true of department stores?

Options :

A : They are retailers that carry a limited variety of goods.

B : They offer little or no assortment of merchandise.

C : They don't offer customer services.

D : They organize their stores into distinct sections for displaying merchandise.

E : They exclude stocking private-label merchandise.

Answer: D

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