Question 1

Which of the following is an example of impulse buying?

Options :

A : Ryan purchased a suit for his wedding after consulting a tailor.

B : While grocery shopping Sean picked up a pack of bubble-gum from the checkout counter.

C : Jim conducted a thorough Internet search before buying a new car.

D : Lily picked up a burger from a drive in restaurant on the way home.

E : Jordan purchased a mobile phone after being convinced by a sales presentation.

Answer: B

Question 2

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

Options :

A : contribute to charities and other social causes.

B : avoid using coercion with all stakeholders.

C : avoid knowing participation in conflicts of interest.

D :

listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

E : disclose list prices and terms of financing as well as available price deals and adjustments.

Answer: B

Question 3

_____ pertains to a customer’s perception of the benefits he or she received compared with the costs.

Options :

A : Distributive fairness

B : Procedural fairness

C : Qualitative fairness

D : Extent of responsiveness

E : Extent of reliability

Answer: A

Question 4

A grocery store checkout counter collects content relating to individual consumer purchases. When this content is organized, analyzed and interpreted, it becomes _____.

Options :

A : data

B : information

C : metadata

D : metacontent

E : samples

Answer: B

Question 5

Ryan, an insurance salesperson, sells an insurance policy covering hurricane damage to Sean. However, as instructed by his company, Ryan fails to tell Sean that the policy does not include water damage caused by hurricane flooding. In this scenario,

Options :

A : only the insurance company can be held accountable for fraudulent sales.

B : only Ryan can be held accountable for fraudulent sale.

C : no one can be held accountable as the buyer must read the document carefully before buying.

D : both the insurance company and the salesman can be held accountable.

E : Ryan can be held accountable only if water damage actually happens.

Answer: D

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