Question 1

The decision components used on the strategy canvas are interconnected by arrows. What does a solid arrow from a "Set Property" component to a "Filter" component mean?

Options :

A : To evaluate the "Set Property" component, the "Filter" component is evaluated first.

B : There is a one-to-one relationship between a "Set Property" and a "Filter" component.

C : A property from the "Set Property" component is referenced by the "Filter" component.

D : Information from the "Set Property" component is copied over to the "Filter" component.

Answer: C

Question 2

When building a predictive model, the use of testing and validation samples_______________

Options :

A : increases the accuracy of models

B : enables model validation in strategies

C : is mandatory for segmentation

D : validates the quality of input data

Answer: A

Question 3

When implementing Next-Best-Action, the Customer Lifetime Value Threshold is typically used to_________.

Options :

A : prioritize high value propositions

B : prioritize customers

C : determine if the customer is eligible

D : calculate the customer-s lifetime value

Answer: B

Question 4

To enable an assessment of its reliability, the Adaptive Model produces three outputs: Propensity, Performance and Evidence. The performance of an Adaptive Model that has not collected any evidence is_________.

Options :

A : 1-0

B : null

C : 0.5

D : 0.0

Answer: C

Question 5

The Adaptive Model output that is automatically mapped to a strategy property is_________.

Options :

A : performance

B : propensity

C : evidence

D : score

Answer: B

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