Question 1

When implementing Next-Best-Action, the Customer Lifetime Value Threshold is typically used to_________.

Options :

A : prioritize high value propositions

B : prioritize customers

C : determine if the customer is eligible

D : calculate the customer-s lifetime value

Answer: B

Question 2

Which two factors do you inspect to assess the general health of the adaptive models in Prediction Studio? (Choose Two)

Options :

A : Model transparency

B : Insights________________

C : Performance of the models

D : Number of decisions

Answer: C,D

Question 3

When building a predictive model, the use of testing and validation samples_______________

Options :

A : increases the accuracy of models

B : enables model validation in strategies

C : is mandatory for segmentation

D : validates the quality of input data

Answer: A

Question 4

Acquiring new customers can be more costly than retaining active customers. U+ Bank uses Pega Customer

Decision Hub for its customer engagement and wants to reduce the churn rate by identifying high churn risk

customers and making them a retention offer.

To meet this requirement, which two artifacts created by a data scientist allow the NBA specialist to

implement the decision strategy? (Choose Two)

Options :

A : A prediction

B : A predictive model

C : A control group

D : An adaptive model

Answer: B,C

Question 5

The management team at U+ Insurance wants to improve the experience of dissatisfied customers. The

customers send the feedback through email.

To detect the sentiment of the incoming emails, which type of prediction do you need to configure in

Prediction Studio?

Options :

A : Pega Customer Decision Hub™ prediction.

B : Sentiment detection does not require any predictions.

C : Case management prediction.

D : Text analytics prediction.

Answer: D

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