Question 1

Your team has spent months on discovery, but no major insights have emerged. What is the best course of action?

Options :

A : Continue researching indefinitely until you find a major insight.

B : Focus on rapid, small experiments to generate actionable learning.

C : Pick a random feature to build to move forward.

D : Stop discovery completely and move into full-scale development.

Answer: B

Question 2

How do you prioritize using an Impact Map?

Options :

A : By opportunity alignment with the current product roadmap.

B : By the most innovative solutions regardless of their impact.

C : By solution based on outcomes, reach, and company impact.

D : By the solutions with the lowest cost.

Answer: C

Question 3

You receive conflicting feedback from different stakeholders about a new product direction. What is the best next step?

Options :

A : Conduct user research and experiments to validate the best course of action.

B : Move forward with the most innovative suggestion.

C : Choose the feedback from the highest-ranking stakeholder.

D : Hold another meeting to resolve the disagreement.

Answer: A

Question 4

What is a potential consequence for organizations that continually make incorrect product assumptions?

Options :

A : Increased market share

B : Higher customer satisfaction

C : Reduced product development costs

D : Struggling to remain competitive

Answer: D

Question 5

You’re running an A/B test, and the results show no significant difference between two feature variations. What should you do?

Options :

A : Re-run the experiment with a larger sample size or different success criteria.

B : Choose the variation that was preferred by internal stakeholders.

C : Assume the test was inconclusive and ignore the results.

D : Remove both variations and go back to brainstorming.

Answer: A

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