Question 1

Which data model subject area should be used for any Organization, Individual, or Member in the Customer360 data model?

Options :

A : Engagement

B : Membership

C : Party

D : Global Account

Answer: C

Question 2

A finance company that uses Data Cloud wants to simplify how its users can view all the various channels a customer engages with Which feature should the consultant recommend to meet this requirement?

Options :

A : Use Data Cloud to connect with analytic tools, like Tableau.

B : Use calculated insights to determine when and how to engage with various customers.

C : Create segments based on the ingested data and insights to activate in Marketing Cloud.

D : Use Data Cloud to ingest data from various available data sources.

Answer: A

Question 3

A customer has multiple team members who create segment audiences that work in different time zones. One team member works at the home office in the Pacific time zone,that matches the org Time Zonesetting. Another team member works remotely in the Eastern time zone. Which user will see their home time zone in the segment and activation schedule areas?

Options :

A : The team member in the Pacific time zone.

B : The team member in the Eastern time zone.

C : Neither team member; Data Cloud showsall schedules in GMT.

D : Both team members; Data Cloud adjusts the segment and activation schedules to the time zone of the logged-in user

Answer: D

Question 4

A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual. What should the consultant do to address this issue?

Options :

A : Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.

B : Create and run a new rules fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

C : Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

D : Modify the existing ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

Answer: C

Question 5

A consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype. Which statement is true in this situation?

Options :

A : The target field will throw an error and store null values.

B : The target field will be able to hold both types of values.

C : The target field will only hold the time part and ignore the date part.

D : The target field will only hold the date part and ignore the time part.

Answer: D

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