Question 1

A finance company that uses Data Cloud wants to simplify how its users can view all the various channels a customer engages with Which feature should the consultant recommend to meet this requirement?

Options :

A : Use Data Cloud to connect with analytic tools, like Tableau.

B : Use calculated insights to determine when and how to engage with various customers.

C : Create segments based on the ingested data and insights to activate in Marketing Cloud.

D : Use Data Cloud to ingest data from various available data sources.

Answer: A

Question 2

An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which Data Cloud feature should help with this use case?

Options :

A : Value suggestion

B : Value suggestion

C : Transformation formulas

D : Global picklists

Answer: A

Question 3

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?

Options :

A : Create new segments using nested segments.

B : Create a High Investment Balance calculated insight.

C : Package High Investment Balance Customers in a data kit.

D : Create new segments by cloning High Investment Balance Customers.

Answer: A

Question 4

Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on FuzzyName and Normalized Email.What should NTO do to ensure the best email address is activated?

Options :

A : Include Contact Point Email object Is Active field as a match rule.

B : Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.

C : Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.

D : Set the default reconciliation rule to Last Updated.

Answer: B

Question 5

When trying to disconnect a data source an error will be generated if it has which two dependencies associated with it? Choose 2 answers

Options :

A : Activation

B : Data stream

C : Segment

D : Activation target

Answer: B,C

Higher Test Marks with Free Online SDC101 Exam Practice

Buying Options: