Question 1

Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.Which engagement channel data will require custom integration?

Options :

A : SMS

B : Email

C : CloudPage

D : Mobile push

Answer: C

Question 2

How does Data Cloud ensure data privacy and security?

Options :

A : By encrypting data at rest and in transit

B : By enforcing and controlling consent references

C : By securely storing data in an offsite server

D : BY limiting data access to authorized admins

Answer: A

Question 3

What is the role of artificial intelligence (AI) in Data Cloud?

Options :

A : Automating data validation

B : Creating dynamic data-driven management dashboards

C : Enhancing customer interactions through insights and predictions

D : Generating email templates for use cases

Answer: C

Question 4

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?

Options :

A : Party Identification object

B : Loyalty Identification object

C : Individual object

D : Contact Identification object

Answer: A

Question 5

A consultant is setting up a data stream with transactional data, Which field typeshould the consultant choose toensure that leading zeros in the purchase order number are preserved?

Options :

A : Text

B : Number

C : Decimal

D : Serial

Answer: A

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