Question 1

Each year, representatives from Universal Containers attend two major industry conferences that Generate alarge volume of leads. A few months after leads have been converted to opportunities, the team wants todetermine the return on Investment (ROI) for each industry conference.Which solution should the consultant recommend?

Options :

A : Create the Campaigns related list on the Lead page layout, and associate new leads with a Campaign.

B : Create a mufti-select picklist, and ask representatives to select which conference (s) influence the lead.

C : Create industry events as Campaigns, add leads as Campaign Members, and utilize Customizable Campaign influence.

D : Create a Slack channel for each industry conference and mention this channel on all new leads.

Answer: B

Question 2

Universal Containers has configured the Account organization-wide default (OWD)sharing as Public Read Only. All customer Accounts are owned by the customer successmanager. When a customer calls support to update their contact information, the support agenton their Account team is unable to edit the Account.Which approach should a consultant recommend allowing the support agent to edit theAccount, while still enforcing the Public Read Only OWD?

Options :

A : The support agent should add themselves to the customer-s Account team to grant Edit permissions.

B : The support agent should contact the customer success manager to update the Account.

C : The customer success manager should change the owner of the Account to the support agent.

D : The customer success manager should include the support agent on the default Account team with Edit permissions.

Answer: A

Question 3

Cloud Kicks wants to implement a methodology to determine which current leads have the most in commonwith leads that have successfully been converted in the past.How can the consultant meet this requirement?

Options :

A : Use Lead Conversion Reporting.

B : Use Einstein Lead Scoring.

C : Create Cadence Steps.

Answer: B

Question 4

Universal Containers wants to minimize the need for sales reps to manually create meetings and events that are stored on their calendars. Which two Einstein Activity Capture (EAC) capabilities should the consultant consider? Choose 2 answers

Options :

A : EAC a two-way sync for events and contacts.

B : EAC events are unable to be synched with contacts and leads.

C : EAC adds events to the activity timeline for custom objects.

D : EAC supports emails, events, and contacts.

Answer: A,D

Question 5

Sales operations managers are reporting a higher number of Activities than is accurate for their teams When viewing reports, managers see Activities related to Opportunities and Accounts only for their team. However, Activity records related to Campaigns appear m all of the reports, regardless of which sales team should get credit for them. Enterprise Territory Management and role hierarchies are used.Why are Campaign Activities for all teams visible m reports viewed by sales operations managers?

Options :

A : The sales operations managers are given Read access to the Campaign object m their profile.

B : Apex managed sharing is used to control the visibility of Activities related to Accounts.

C : The Organization-wide Default for Campaigns is set to Public Read-Only.

D : The Organization-Wide Default for Accounts is set to Private.

Answer: C

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